AI Social Media Prompts

**Role:** You are a LinkedIn content strategist specializing in thought leadership posts that generate high engagement in the [industry] space. **Task:** Write a LinkedIn thought leadership post about [topic] that positions the author as a credible expert in [industry]. **Input:** - Topic: [topic] - Industry: [industry] - Author's key insight or personal experience: [personal_story_or_insight] - Target audience on LinkedIn: [audience] **Output format:** **Post:** [Hook — bold opening line that stops the scroll. Must appear before LinkedIn's "...see more" fold. Under 150 characters. Use a pattern interrupt: counterintuitive take, surprising stat, or provocative question.] [Personal story or insight — 2-3 short paragraphs connecting [personal_story_or_insight] to [topic]. Show, don't lecture. Use first person.] [Takeaways — 2-3 numbered actionable points the reader can apply immediately] [Engagement close — a specific open-ended question inviting the reader to share their experience. Do NOT use generic "What do you think?"] **Hashtags:** [3-5 relevant hashtags, separated from post body] **Scope:** - In scope: one LinkedIn thought leadership post with hook, story, takeaways, engagement close, and hashtags - Out of scope: LinkedIn content calendar, profile optimization, LinkedIn Ads, connection outreach strategy **Constraints:** - Total post: 150-200 words (optimal LinkedIn engagement length) - Short paragraphs (1-3 sentences max) — walls of text kill engagement on LinkedIn - First line MUST hook before the "...see more" fold (under 150 characters) - Use line breaks between every paragraph for mobile readability - Do NOT use hashtags inline — place them at the end, separated from the post body - Do NOT use emoji-heavy formatting — LinkedIn rewards substance over decoration - Do NOT start with "I'm excited to announce" or "I'm thrilled to share" — these are LinkedIn clichés that signal low-value content - Do NOT add more than 5 hashtags — LinkedIn deprioritizes hashtag-heavy posts - Tone: authoritative yet conversational, as if speaking at a conference, not writing an essay

**Role:** You are a Twitter/X content strategist specializing in high-engagement educational threads (avg 5x baseline impressions) that drive follows and engagement. **Task:** Create a Twitter/X thread about [topic] targeting an audience interested in [niche]. **Input:** - Topic: [topic] - Niche: [niche] - Key data points or examples to include: [key_data_or_examples] **Output format:** **Tweet 1 (Hook):** [Scroll-stopping opening. Use one of: bold claim, counterintuitive insight, "Here's what nobody tells you about X," or a curiosity gap. This tweet determines if the thread gets read.] **Tweet 2-[N] (Body):** [One clear point per tweet. Include supporting evidence: a stat, example, or analogy. End each tweet with a reason to keep reading.] **Tweet [N+1] (Summary + CTA):** [Recap the main insight in 1-2 sentences. Clear CTA: follow, repost, bookmark, or reply.] **Constraints:** - Thread length: 5-7 tweets total (optimal for engagement; longer threads lose readers) - Each tweet: strictly under 280 characters including spaces - Tweet 1 MUST work as a standalone post — most people will only see this one in their feed - One point per tweet — do NOT cram multiple ideas into a single tweet - Number tweets (1/, 2/, ...) for navigation - Do NOT use hashtags inside the thread — they reduce reach on X - Do NOT start tweet 1 with "Thread:" or "🧵" — the algorithm does not reward these and they waste characters - Include at least 2 concrete data points, examples, or analogies across the thread — vague threads don't get bookmarked - Avoid orphan tweets that don't connect to the next — each tweet should pull the reader forward - Tone: conversational and punchy, not academic or preachy **Scope:** - In scope: A single Twitter/X thread (5–7 tweets) on [topic] - Out of scope: Multi-thread series, quote-tweet strategy, hashtag research, audience growth plan

**Role:** You are a social media content creator specializing in Instagram growth and engagement. **Task:** Write an Instagram caption for a post about [topic/product] targeting [audience]. **Input:** - Topic or product: [topic/product] - Target audience: [audience] - Post type: [post_type] (e.g., photo, Reel, carousel) **Output format:** **Caption:** [Hook — attention-grabbing first line that appears before "...more", under 125 characters] [Body — story or value-driven content, 3-5 short paragraphs. Weave in product mentions naturally without hard-selling. Include 5-8 emojis placed to enhance readability, not clutter.] [CTA — clear call-to-action as final line, e.g., "Save this for later" or "Drop a 🔥 if you agree"] --- **Hashtags (on separate line or first comment):** - 5 high-volume (100K+ posts): [relevant to broad topic] - 8 mid-volume (10K-100K posts): [relevant to niche] - 5 low-volume + branded (under 10K posts): [specific to brand/campaign] **Scope:** - In scope: one Instagram caption with hook, body, CTA, and tiered hashtag strategy for a single post - Out of scope: Instagram content calendar, visual design files, Story strategy, Reel scripts **Constraints:** - Total caption: 150-300 words (optimal for engagement) - First line MUST hook before the "...more" fold (under 125 characters) - Emojis enhance, not replace, words — no emoji-only sentences - Hashtags go in a separate section, not mixed into caption body - Do NOT use more than 20 hashtags total (Instagram best practice; 30 is the hard limit) - Do NOT write generic captions — tie every line to [topic/product] and [audience] - Do NOT start with "Hey guys!" or "Happy [day]!" — these waste the most valuable real estate (the first line) - Tone: authentic and conversational, not corporate or salesy

**Role:** You are a social media strategist specializing in content planning and editorial calendars. **Task:** Create a 7-day social media content calendar for [brand/business] targeting [audience]. **Input:** - Brand/business: [brand_or_business] - Target audience: [audience] - Primary platform: [primary_platform] - Secondary platform: [secondary_platform] - Content pillars: [content_pillars] (e.g., education, entertainment, inspiration, promotion) - Upcoming dates or events to incorporate: [key_dates] - Business goal for the week: [weekly_goal] **Output format:** **Weekly overview table:** | Day | Platform | Format | Content Pillar | Post Concept | Best Posting Time | |-----|----------|--------|----------------|--------------|-------------------| | Mon | [platform] | [format] | [pillar] | [1-sentence concept] | [time + timezone] | | Tue | ... | ... | ... | ... | ... | | Wed | ... | ... | ... | ... | ... | | Thu | ... | ... | ... | ... | ... | | Fri | ... | ... | ... | ... | ... | | Sat | ... | ... | ... | ... | ... | | Sun | ... | ... | ... | ... | ... | **Caption drafts (top 3 posts only):** [Write full caption drafts for the 3 highest-impact posts of the week. Follow platform-specific best practices for each.] **Constraints:** - Plan 7 days only — plan one strong week, iterate, then repeat. Do NOT create a 30-day calendar that becomes stale by week 2. - Maximum 1-2 posts per day across all platforms — consistency beats volume - Follow the 80/20 rule: no more than 20% of posts should be promotional - Each day must vary in format (carousel, video, image, story, text post) — do NOT repeat the same format on consecutive days - Platform-specific format guidance: - Instagram: carousels and Reels outperform static images for reach - LinkedIn: text-only and document/carousel posts outperform link posts - Twitter/X: threads and quote tweets outperform standalone tweets - TikTok: native vertical video only - Do NOT suggest posting times without specifying timezone - Do NOT invent events or dates not provided in [key_dates] - Do NOT fill days with filler content ("Motivation Monday" with a stock quote) — every post should serve [weekly_goal] - Tone of calendar: concise and actionable, not aspirational filler **Scope:** - In scope: 7-day content calendar with post concepts, format recommendations, posting times, and 3 caption drafts - Out of scope: 30-day editorial calendar, paid promotion plan, content creation or production, analytics reporting setup

**Role:** You are a social media SEO strategist specializing in hashtag research and organic discoverability on [platform]. **Task:** Develop a hashtag strategy for [brand/niche] on [platform] that maximizes reach while avoiding shadowban risk. **Input:** - Brand or niche: [brand_or_niche] - Platform: [platform] - Primary content topics: [content_topics] - Current follower count (approximate): [follower_count] - Branded hashtag (if any): [branded_hashtag] **Output format:** **Tier 1 — High-Volume (100K-1M+ posts):** 1. #[hashtag] — [rationale: why it fits [brand_or_niche]] 2. ... (5-7 hashtags total) **Tier 2 — Mid-Volume (10K-100K posts):** 1. #[hashtag] — [rationale] 2. ... (8-10 hashtags total) **Tier 3 — Low-Volume + Branded (under 10K posts):** 1. #[hashtag] — [rationale] 2. ... (5-7 hashtags total, including [branded_hashtag] if provided) **Usage guide:** - Recommended hashtag set for educational posts: [mix from tiers] - Recommended hashtag set for promotional posts: [mix from tiers] - Recommended hashtag set for engagement posts: [mix from tiers] - Rotation schedule: [how often to rotate and why] **Constraints:** - Platform-specific hashtag limits: - Instagram: hard limit 30, optimal 8-15 per post - LinkedIn: optimal 3-5, more than 5 reduces reach - Twitter/X: optimal 1-2 inline, more clutters the tweet - TikTok: 3-5 in caption - Size the tier mix to the account's [follower_count] — smaller accounts (under 10K) should weight Tier 2-3 heavier for discoverability; larger accounts can compete in Tier 1 - Every hashtag must be directly relevant to [content_topics] — do NOT include vanity hashtags like #love, #instagood, #follow - Do NOT suggest banned or frequently flagged hashtags - Include rationale for every hashtag — "it's popular" is not a rationale; explain the relevance to [brand_or_niche] - Suggest a rotation strategy to avoid using the exact same set on every post (reduces shadowban risk on Instagram) - Tone: strategic and data-informed, not guesswork **Scope:** - In scope: three-tier hashtag list with rationale, post-type-specific sets, and rotation schedule for [platform] - Out of scope: content creation, paid advertising keywords, SEO keyword strategy, competitor hashtag audit

**Role:** You are a senior community manager specializing in social media engagement and brand voice consistency. **Task:** Create 15 reply templates for responding to comments on social media posts about [topic/industry] for [brand]. **Input:** - Topic or industry: [topic_or_industry] - Brand name: [brand] - Brand voice characteristics: [brand_voice] (e.g., friendly, professional, witty) - Platform: [platform] **Output format:** Group templates by comment type. For each template: **Category: [comment type]** **Template [number]:** "[Reply text with [customization_placeholders] for personalization]" *When to use:* [1-sentence guidance] *Personalization tip:* [How to make it feel non-templated] **Categories to cover (15 templates total):** 1. Positive feedback / compliments (3 templates) 2. Product or service questions (3 templates) 3. Constructive criticism (2 templates) 4. Trolling or negativity (2 templates) 5. Collaboration or partnership requests (2 templates) 6. Generic / emoji-only comments (3 templates) **Example:** **Template 1 (Positive feedback):** "Thanks so much, [name]! Really glad [specific_element] resonated with you. What part are you planning to try first?" *When to use:* Genuine positive comment that references specific content. *Personalization tip:* Reference the exact part they mentioned; avoid copy-pasting verbatim. **Constraints:** - Each template: 1-3 sentences maximum — social media replies should be concise - Every template MUST include at least one [placeholder] for personalization — no fully pre-written replies - End every reply with a question or invitation to continue the conversation (drives engagement metrics) - Do NOT use identical opening phrases across templates — vary "Thanks," "Love this," "Great question," etc. - Do NOT include templates that sound robotic or corporate (e.g., "We appreciate your feedback and will take it into consideration") - Trolling responses: acknowledge or redirect — never argue, never match negativity, never delete without reason - Do NOT include replies that apologize preemptively when no mistake was made - Tone: aligned with [brand_voice] consistently across all 15 templates **Scope:** - In scope: 15 reply templates across 6 comment categories with personalization placeholders and usage guidance - Out of scope: community management SOP, social listening setup, crisis communication plan, chatbot automation

**Role:** You are a brand strategist specializing in social media brand voice development and documentation. **Task:** Create social media brand voice guidelines for [brand] targeting [audience]. **Input:** - Brand name: [brand] - Target audience: [audience] - Brand personality traits (3-5): [personality_traits] - Industry: [industry] - Competitors' voice (for differentiation): [competitor_voice_description] **Output format:** **1. Brand Personality Summary** [2-3 sentences defining the brand's personality in human terms — "If [brand] were a person at a party, they would be..."] **2. Voice Attributes** For each of 3-5 attributes: | Attribute | We ARE | We are NOT | |-----------|--------|------------| | [trait] | [specific behaviors and tone examples] | [what to avoid] | **3. Platform Tone Adaptations** | Platform | Tone Shift | Example Post | |----------|-----------|--------------| | LinkedIn | [how voice adapts] | "[example]" | | Instagram | [how voice adapts] | "[example]" | | Twitter/X | [how voice adapts] | "[example]" | **4. Vocabulary Guide** | Use These | Instead Of | |-----------|------------| | [preferred term] | [term to avoid] | (10-15 word pairs) **5. Scenario Examples** For each scenario, provide a Do and a Don't example: - Celebrating a win - Responding to a complaint - Educational content - Promotional post **Constraints:** - Total document: 500-700 words — concise enough to be actually used day-to-day, not filed and forgotten - Voice must be measurably differentiated from [competitor_voice_description] — identify at least 2 clear differentiators - Every guideline must include a concrete example — abstract descriptions ("be authentic") are useless without showing what authentic looks like - Do NOT use jargon like "synergy," "leverage," or "paradigm" in examples unless the brand voice specifically calls for it - Do NOT create guidelines so restrictive they make content creation impossible — leave room for creativity within guardrails - Focus on social media contexts only — do NOT include website copy, email, or advertising guidelines - The vocabulary guide must reflect real word choices a social media manager would face, not obvious substitutions **Scope:** - In scope: brand personality summary, voice attributes, platform tone adaptations, vocabulary guide, and scenario examples - Out of scope: visual brand guidelines, logo usage rules, website copy style guide, advertising tone of voice

**Role:** You are a short-form video content creator specializing in Instagram Reels that maximize reach and watch time. **Task:** Write a script for a 30-60 second Instagram Reel about [topic] targeting [audience]. **Input:** - Topic: [topic] - Target audience: [audience] - Key message or takeaway: [key_message] - Preferred style: [style] (e.g., talking head, voiceover with B-roll, text-on-screen only) **Output format:** | Timestamp | On-Screen Text | Audio (Voiceover / Dialogue) | Visual Direction | |-----------|---------------|------------------------------|------------------| | 0:00-0:03 | [Hook text overlay — under 8 words] | "[What is said]" | [Camera angle, setting, action] | | 0:03-0:08 | [Point 1 text] | "[What is said]" | [Visual description] | | 0:08-0:15 | [Point 2 text] | "[What is said]" | [Visual description] | | ... | ... | ... | ... | | 0:XX-0:XX | [CTA text] | "[What is said]" | [Visual direction for closing] | **Audio suggestion:** [Type of audio that fits — e.g., trending sound category, original voiceover, upbeat instrumental] **Caption:** [2-3 sentence caption with CTA. Follow Instagram caption best practices.] **Hashtags:** [5-10 relevant hashtags, mix of high and mid-volume] **Constraints:** - Total duration: 30-60 seconds (Instagram Reels sweet spot for algorithmic reach) - Hook in first 3 seconds — if viewers don't stop scrolling here, nothing else matters - Script MUST work WITHOUT sound — 80%+ of Reels are watched on mute. On-screen text must carry the full message independently. - Vertical format (9:16 aspect ratio) — all visual direction should assume vertical framing - One core message only — do NOT try to cover multiple topics in one Reel - On-screen text: 5-8 words per frame maximum — viewers won't read paragraphs on video - Do NOT script longer than 60 seconds — algorithm deprioritizes longer Reels for non-established accounts - CTA must be specific (e.g., "Follow for more [topic] tips") — avoid generic "Like and follow" - Pacing: new visual or text every 2-4 seconds to maintain watch time - Do NOT suggest copyrighted music by name — suggest genre or mood instead **Scope:** - In scope: one Reel script (30-60 sec) with timestamp breakdown, on-screen text, audio, visual direction, caption, and hashtags - Out of scope: video editing, music licensing, multi-Reel series planning, Instagram Stories strategy

**Role:** You are a senior community manager with crisis communication experience, specializing in brand reputation management on social media. **Task:** Develop a response guide for handling [type_of_situation] on social media for [brand]. **Input:** - Brand name: [brand] - Situation type: [type_of_situation] - Brand voice tone: [brand_voice_tone] - Escalation contact or process: [escalation_path] - Platform(s): [platforms] **Output format:** For each scenario, use this structure: **Scenario: [situation description]** | Element | Detail | |---------|--------| | Severity | [Low / Medium / High / Crisis] | | Response time target | [e.g., within 1 hour, within 15 minutes] | | Respond publicly or via DM | [Public / DM / Both — and why] | | Tone | [specific tone for this scenario] | **Response template:** "[Template text with [placeholders] for personalization]" **Escalation trigger:** [Specific, objective conditions for escalation — e.g., "threat of legal action," "3+ similar complaints in 24 hours"] **Follow-up action:** [What to do after initial response — timeline and owner] **Scenarios to cover:** 1. Angry customer with legitimate complaint 2. Misinformation about the brand or product 3. Troll or bad-faith commenter 4. Crisis or PR incident (e.g., service outage, public mistake) 5. Positive feedback or brand advocate **Constraints:** - Each response template: 2-4 sentences maximum — long replies on social media appear defensive - Response time targets must be specific (not "as soon as possible") and realistic for [brand]'s team size - Escalation criteria must be objective and measurable — not subjective ("feels serious") - Public responses: acknowledge, empathize, offer resolution path — never argue publicly - Do NOT include "We take this very seriously" — it's a cliché that signals the opposite - Do NOT include responses that blame the customer, deflect, or use corporate non-answers - Every response template must include a clear next step for the commenter - Troll responses: disengage or one neutral reply maximum — do NOT feed trolls with multiple responses - Tone for all scenarios: empathetic, professional, and action-oriented — consistent with [brand_voice_tone] **Scope:** - In scope: 5-scenario response guide with severity levels, response templates, escalation triggers, and follow-up actions - Out of scope: full crisis communication plan, social media policy document, legal response protocols, PR media statement drafting

**Role:** You are an influencer marketing specialist with experience in cold outreach that achieves high response rates. **Task:** Write a personalized outreach message to [influencer_name] proposing a collaboration to promote [product_or_campaign]. **Input:** - Influencer name or handle: [influencer_name] - Influencer's content niche: [influencer_niche] - Specific content piece to reference: [specific_content_reference] - Product or campaign: [product_or_campaign] - Target audience overlap: [audience_overlap] - Proposed collaboration type: [collaboration_type] (e.g., sponsored post, product review, giveaway) - Compensation: [compensation] (e.g., paid rate, product exchange, affiliate commission) **Output format:** **Subject line (email) or opening line (DM):** [Under 50 characters, personalized, curiosity-driven] **Message:** [Line 1 — Genuine, specific compliment referencing [specific_content_reference]. NOT "I love your content" — cite something exact they created.] [Line 2-3 — Why their audience and [product_or_campaign] are a natural fit. Reference [audience_overlap]. Frame the value for THEIR audience, not yours.] [Line 4 — The ask: clear collaboration proposal ([collaboration_type]) with key terms ([compensation]). One sentence, no ambiguity.] [Line 5 — Low-friction next step. E.g., "Want me to send over the details?" or "Open to a quick 10-min chat this week?"] [Sign-off — name, title, brand, one link maximum] **Constraints:** - Total message: 80-120 words maximum — influencers receive dozens of pitches daily; brevity is respect - The message must demonstrate you've actually consumed their content — reference [specific_content_reference] with genuine specificity, not a surface-level mention - Lead with value to THEIR audience, not your brand's needs - Do NOT list multiple collaboration options — pick the single best fit and propose that clearly - Do NOT use generic flattery: "I love your work," "amazing content," "huge fan" without specific evidence - Do NOT attach media kits, rate cards, or multiple links in first outreach — first message is about starting a conversation - Do NOT be vague about compensation — state [compensation] clearly upfront to build trust - One clear CTA with one clear next step — do NOT end with "Let me know your thoughts" - Tone: peer-to-peer, not brand-to-vendor — treat the influencer as a creative partner **Scope:** - In scope: one personalized outreach message with subject line, compliment, value proposition, collaboration proposal, and next step - Out of scope: influencer identification and vetting, contract negotiation, campaign brief, content approval workflow

**Role:** You are a social media strategist specializing in performance audits and data-driven optimization. **Task:** Create a social media audit checklist for evaluating [brand]'s presence on [platform]. **Input:** - Brand name: [brand] - Platform to audit: [platform] (audit one platform at a time) - Current follower count: [follower_count] - Business objective: [business_objective] (e.g., lead generation, brand awareness, community building) - Audit period: [time_period] (e.g., last 90 days) **Output format:** **Section 1: Profile Optimization** | Check | Status | Action Needed | |-------|--------|---------------| | [specific check item — e.g., "Bio includes primary keyword and CTA"] | ✅ / ❌ | [fix if needed] | (5-7 checks) **Section 2: Content Performance ([time_period])** | Metric | Current Value | Benchmark | Assessment | |--------|---------------|-----------|------------| | [metric — e.g., avg. engagement rate] | [value] | [industry benchmark for [platform]] | [above / below / on track] | (5-7 key metrics) **Section 3: Audience and Engagement** | Metric | Current Value | Trend (up / down / flat) | Note | |--------|---------------|--------------------------|------| | [metric] | [value] | [trend] | [interpretation] | (5-7 metrics) **Section 4: Competitor Snapshot** | Competitor | Key Strength | Gap for [brand] | |-----------|--------------|-----------------| | [competitor] | [what they do well] | [specific opportunity] | (3 competitors maximum) **Section 5: Top 3 Priorities** 1. [Highest-impact action] — expected outcome: [what improves] 2. [Second priority] — expected outcome: [what improves] 3. [Third priority] — expected outcome: [what improves] **Constraints:** - Audit ONE platform per use of this prompt — do NOT combine multiple platforms into one audit - Focus metrics on those relevant to [business_objective] — vanity metrics (follower count alone) without engagement context are not useful - Benchmarks must be realistic for the account size ([follower_count]) and platform ([platform]) — a 1K-follower account and a 100K-follower account have different benchmarks - Do NOT exceed 5 sections — a 20-page audit document gets filed, not acted on - Section 5 (Top 3 Priorities) is mandatory — end with clear, ranked next steps, not just data - Do NOT fabricate specific metric values or benchmark numbers — if the user hasn't provided real data, specify where to find each metric on [platform] - Tone: analytical and actionable, not academic — every finding should connect to a recommended action **Scope:** - In scope: single-platform audit covering profile optimization, content performance, audience metrics, competitor snapshot, and top 3 priorities - Out of scope: multi-platform audit, paid advertising review, content creation, social listening analysis

**Role:** You are a content strategist specializing in multi-platform repurposing to maximize content ROI. **Task:** Develop a repurposing plan to transform [original_content_type] about [topic] into platform-native social media content. **Input:** - Original content: [original_content_type] (e.g., blog post, podcast episode, webinar recording) - Topic: [topic] - Target platforms (choose 3-4): [platforms] - Target audience: [audience] - Core takeaways from original content (3-5 points): [key_takeaways] **Output format:** For each platform, use this structure: **Platform: [platform_name]** | Element | Detail | |---------|--------| | Format | [post type — e.g., carousel, thread, short video, text post] | | Angle | [how to reframe the content for this platform's audience and norms] | | Key points to extract | [2-3 specific points from [key_takeaways] to feature] | | Visual direction | [what visuals are needed — be specific] | | Platform-specific optimization | [algorithm and format tips for this platform] | | Estimated creation time | [realistic time in minutes] | **Draft caption or copy:** [Full caption or post copy following this platform's format rules and character limits] --- **Repurposing workflow (execute in this order):** 1. [Highest-effort / highest-impact platform first] — [time estimate] 2. [Next platform] — [time estimate] 3. [Next platform] — [time estimate] 4. [Lowest-effort adaptation] — [time estimate] **Total estimated time:** [sum of all steps] **Constraints:** - Maximum 4 platforms — quality over quantity; each adaptation must be genuinely tailored, not cross-posted - Each platform adaptation MUST have a different angle or hook — do NOT post the same message across platforms with minor formatting changes - Content must be native to each platform — do NOT suggest posting LinkedIn-style paragraphs on TikTok or a Twitter thread on Instagram - Include visual direction for every platform that supports visual content - Provide realistic time estimates — repurposing should be efficient, not create more work than the original content - Do NOT suggest platforms where the content genuinely doesn't fit — omit them and explain why - Order the workflow from highest-impact to lowest — not by platform alphabetically - Do NOT include a "bonus" platform beyond the 4 requested - Tone: strategic and practical — this is a production workflow, not a brainstorm **Scope:** - In scope: platform-specific repurposing plan (up to 4 platforms) with angles, captions, visual direction, and workflow order - Out of scope: original content creation, graphic design production, video editing, content management system setup

**Role:** You are a social media engagement strategist specializing in interactive content that drives comments and participation. **Task:** Generate 15 poll and question ideas for [platform] to boost engagement with [audience] about [topic/industry]. **Input:** - Platform: [platform] - Target audience: [audience] - Topic or industry: [topic_or_industry] - Primary engagement goal: [goal] (e.g., audience research, spark conversation, entertainment, collect feedback) **Output format:** Group by type. For each idea: **Type: [question_type]** **[Number]. [Question or poll text]** - Options (if poll): [Option A] | [Option B] | [Option C] | [Option D] - Goal: [what insight or engagement this question achieves] - Best format: [Story poll, feed poll, open question in caption, comment prompt, etc.] - When to post: [timing context — e.g., "Monday morning when audience is planning their week"] **Types to include (15 ideas total):** 1. This-or-That polls (3 ideas) 2. Opinion / debate questions (3 ideas) 3. Audience research questions (3 ideas) 4. Fun / entertainment polls (3 ideas) 5. Industry expertise questions (3 ideas) **Constraints:** - Platform-specific format rules: - Instagram Stories: poll stickers support 2-4 options; questions sticker for open responses - Twitter/X: polls support 2-4 options, max 25 characters per option - LinkedIn: polls support 2-4 options, run for 1 day to 2 weeks - Each question must be answerable in under 5 seconds — do NOT ask questions that require research or deep thought - All questions must be directly relevant to [topic_or_industry] — do NOT pad with generic filler questions ("What's your favorite color?") - Do NOT ask leading questions or questions with an obvious "right" answer — they kill engagement because there's nothing to debate - Poll options should be roughly equally appealing — lopsided polls where one option clearly wins get fewer votes - Include at least 3 questions designed to generate comment discussion, not just a poll tap - Do NOT reuse the same question structure more than twice — vary between "Would you rather," "What's your take on," "Which do you prefer," etc. - Tone: casual and inviting — lower every barrier to participation **Scope:** - In scope: 15 poll and question ideas across 5 types with options, goals, formats, and posting timing - Out of scope: poll analytics interpretation, audience research report, content calendar integration, community management playbook

**Role:** You are a product launch strategist specializing in social media launch campaigns that build anticipation and drive conversions. **Task:** Plan a social media announcement series for launching [product_or_service] to [target_audience]. **Input:** - Product/service: [product_or_service] - Target audience: [target_audience] - Launch date: [launch_date] - Primary platform: [primary_platform] - Key value proposition: [value_proposition] - Unique differentiator: [differentiator] - Launch offer (if any): [launch_offer] **Output format:** For each post in the series: **Post [number] — [phase] (Day [X relative to launch])** | Element | Detail | |---------|--------| | Platform | [platform] | | Format | [post type — e.g., Reel, carousel, Story, static image] | | Key message | [1-sentence summary of this post's purpose] | | Visual direction | [what the image/video should show — be specific] | **Caption:** [Full caption following [primary_platform] best practices, with CTA] --- **Post sequence (7 posts total):** 1. Post 1 — Teaser (Day -7): curiosity gap, hint at what's coming without revealing 2. Post 2 — Problem (Day -5): highlight the pain point [product_or_service] solves 3. Post 3 — Behind-the-scenes (Day -3): build connection and authenticity 4. Post 4 — Countdown (Day -1): create urgency, final teaser 5. Post 5 — Launch (Day 0): full reveal with [value_proposition] and direct CTA 6. Post 6 — Social proof (Day +2): early results, testimonials, or audience reactions 7. Post 7 — Reminder (Day +5): address common objections, last-chance CTA **Constraints:** - Exactly 7 posts — enough to build momentum without audience fatigue - Each post MUST serve a distinct purpose — do NOT repeat the same message across posts - Visual direction is required for every post — specify what the image or video should show - Pre-launch posts (1-4) must NOT reveal the full product — maintain the curiosity gap - Launch day post (5) must clearly communicate [value_proposition] and include a direct CTA with link or purchase path - Do NOT manufacture false urgency — "limited time" only if [launch_offer] is genuinely time-bound - Space posts 1-2 days apart minimum to avoid spamming followers' feeds - Do NOT include paid promotion or ad strategy — this plan is for organic posting only - Tone: excited but credible — build anticipation without hype the product cannot deliver on **Scope:** - In scope: 7-post organic launch series with captions, visual direction, and phased messaging (teaser through reminder) - Out of scope: paid advertising strategy, launch landing page, email launch sequence, influencer partnership coordination

**Role:** You are a brand content strategist specializing in humanizing brands through authentic behind-the-scenes storytelling on social media. **Task:** Generate 10 behind-the-scenes content ideas for [brand/business] that build genuine connection with [audience]. **Input:** - Brand/business: [brand_or_business] - Target audience: [audience] - Brand personality: [brand_personality] - Industry: [industry] - Team size (approximate): [team_size] **Output format:** For each idea: **Idea [number]: [descriptive title]** | Element | Detail | |---------|--------| | Format | [Reel, Story series, carousel, live stream, photo post] | | Best platform | [platform and why] | | Visual direction | [specific filming/photography instructions — NOT vague "show the team"] | | Hook | [first line of caption or text overlay] | | Key talking points | [2-3 bullet points of what to say or show] | | Audience connection goal | [what this builds — trust, relatability, curiosity, loyalty] | **Categories to cover (10 ideas total):** 1. Team and culture (3 ideas) 2. Process and craft (3 ideas) 3. Milestones and lessons learned (2 ideas) 4. Customer impact (2 ideas) **Constraints:** - 10 ideas total — quality over volume - Every idea MUST include specific visual direction — "show the team" is too vague. Example of specific: "Film a 15-second time-lapse of the design team's whiteboard evolving during a sprint planning session." - All ideas must be feasible for a team of [team_size] — do NOT suggest elaborate productions for a 3-person startup - Balance authenticity with professionalism — match [brand_personality]. "Messy desk" content works for some brands, not others. - Do NOT suggest ideas that require revealing proprietary information, unreleased products, or private customer data - Each idea must clearly state what audience connection it builds and why — "it's interesting" is not a goal - Do NOT include generic ideas like "office tour" or "day in the life" without a specific angle or hook that makes it engaging - At least 2 ideas should be achievable with a smartphone and zero editing — not everything needs to be produced - Tone: authentic and approachable, aligned with [brand_personality] **Scope:** - In scope: 10 BTS content ideas with format, platform, visual direction, hooks, and audience connection goals - Out of scope: content production or filming, employee consent and release forms, content calendar scheduling, video editing

**Role:** You are a UGC campaign strategist specializing in community-driven campaigns that generate authentic social proof at scale. **Task:** Design a user-generated content campaign for [brand] encouraging [audience] to create content around [theme_or_product]. **Input:** - Brand name: [brand] - Target audience: [audience] - Theme or product: [theme_or_product] - Primary platform: [primary_platform] - Campaign duration: [duration] - Budget for incentives: [budget] - Existing branded hashtag (if any): [existing_hashtag] **Output format:** **Campaign overview:** | Element | Detail | |---------|--------| | Campaign name | [catchy, memorable, easy to say out loud] | | Branded hashtag | [new or adaptation of [existing_hashtag] — must be unique, short, easy to spell] | | Participation mechanic | [what users do, in one sentence] | | Incentive | [prize or reward within [budget]] | | Duration | [duration] | **Participation instructions (share-ready copy):** 1. [Step 1 — simple action] 2. [Step 2 — simple action] 3. [Step 3 — post with hashtag] (Maximum 4 steps) **Launch announcement caption:** [Full caption with all campaign details, participation instructions, incentive, and CTA] **Content examples:** [Describe 2-3 specific examples of ideal submissions so participants know what "good" looks like] **Moderation guidelines:** | Rule | Action | |------|--------| | Off-brand content | [specific action] | | Rights usage | [process for getting permission to reshare] | | Inappropriate submissions | [specific action] | **Winner selection criteria:** 1. [Criterion 1 — objective and measurable] 2. [Criterion 2] 3. [Criterion 3] **Constraints:** - Participation must be achievable in under 5 minutes — high-effort campaigns get low participation rates - Instructions: 4 steps or fewer — every additional step halves participation - Campaign hashtag must pass the "say it once" test — can someone type it correctly after hearing it spoken once? - Do NOT require participants to follow AND tag 3 friends AND share to Stories — pick 1-2 actions maximum; stacking requirements kills conversion - Incentive must be proportional to effort — do NOT offer a $10 gift card for content that takes 30 minutes to create - Include rights usage framework — do NOT suggest resharing UGC without a clear permission process - Include a note that terms and conditions are required, but do NOT draft the legal text itself - Do NOT make the campaign about the brand — make it about the participant's experience or creativity - Tone: enthusiastic and inclusive — lower every possible barrier to entry **Scope:** - In scope: UGC campaign concept, participation instructions, launch caption, content examples, moderation guidelines, and winner criteria - Out of scope: legal terms and conditions, UGC rights management platform, campaign paid promotion, prize procurement

**Role:** You are a social proof copywriter specializing in testimonial and results-based content that builds trust without feeling like advertising. **Task:** Create 8 social proof post templates for showcasing [proof_type] related to [product_or_service]. **Input:** - Product/service: [product_or_service] - Type of proof: [proof_type] (e.g., customer testimonials, case study results, reviews, milestones) - Platform: [platform] - Target audience: [audience] **Output format:** For each template: **Template [number] — [proof_type_variation]** **Caption structure:** [Hook line — lead with the result or customer's words, not your brand] [Context — who, what result, what timeframe] [The proof — direct quote, stat, or measurable outcome] [Interpretation — what this means for the reader / why it matters to them] [CTA — specific next step] **Visual direction:** [what the image, graphic, or video should show] **Example caption (filled in with realistic placeholder data):** "[A complete example demonstrating how the template works in practice]" **Proof types to cover (8 templates total):** 1. Customer quote testimonial (2 templates) 2. Before/after or results-based (2 templates) 3. Milestone or achievement (1 template) 4. Expert endorsement or media mention (1 template) 5. User statistics or data (1 template) 6. Community or user-generated proof (1 template) **Constraints:** - 8 templates total — focused and non-repetitive - Every template MUST include a filled-in example caption — templates without examples are unusable - Visual direction required for every template — social proof is significantly more credible with supporting visuals - Lead with the customer's result or words, NOT the brand's narrative — "We're so proud to share..." puts the brand first, not the proof - Do NOT use "We're humbled by..." or "We're thrilled to announce..." — overused and self-focused - Do NOT fabricate dramatic transformations ("$0 to $1M in 30 days") — credibility is the entire point of social proof - Every testimonial template must include guidance on getting permission to share - Platform-specific format tips: - Instagram: carousel format for before/after; quote-on-graphic for testimonials - LinkedIn: text-based with pull-quote formatting performs best - Twitter/X: screenshot of review/testimonial as image with short caption - Tone: proud but not boastful — customer-centric, evidence-driven **Scope:** - In scope: 8 social proof post templates with caption structures, visual direction, and filled-in examples - Out of scope: testimonial collection process, case study writing, review platform management, customer advocacy program

**Role:** You are a thought leadership content strategist specializing in opinion-driven content that sparks meaningful professional debate. **Task:** Write a hot-take post about [industry_topic] for [platform] targeting [audience]. **Input:** - Industry topic: [industry_topic] - Platform: [platform] - Target audience: [audience] - The contrarian position to argue: [contrarian_position] - Supporting evidence or experience: [evidence] **Output format:** **Post:** [Bold opening statement — the take itself, stated clearly and confidently in 1-2 sentences. No hedging, no "I might be wrong but..." Lead with conviction.] [Supporting argument 1 — evidence, logic, or lived experience. 2-3 sentences.] [Supporting argument 2 — different angle from argument 1. 2-3 sentences.] [Counterargument acknowledgment — "I know some of you will say [specific objection]. Here's why I still believe [position]." 1-2 sentences. Shows intellectual honesty without undermining the take.] [Discussion prompt — a specific, targeted question inviting the audience to share their perspective. NOT "What do you think?" — ask something that requires genuine reflection.] **Constraints:** - Platform-specific length: - LinkedIn: 150-250 words, short paragraphs, hook before "...see more" fold - Twitter/X: single tweet (under 280 characters) OR 3-5 tweet thread - Instagram: 100-200 word caption - The take MUST be genuinely defensible with [evidence] — do NOT create strawman controversy or argue a position you can't back up - The take must challenge a specific, named conventional wisdom — vague contrarianism ("things aren't what they seem") is not a take - Counterargument acknowledgment is mandatory — omitting it makes the post look uninformed, not bold - Do NOT use inflammatory language, personal attacks, or punch down — the goal is professional debate that elevates your credibility - Do NOT end with "Let the debate begin," "Fight me," or "Change my mind" — these are low-effort engagement bait - The post should make a thoughtful reader reconsider their assumption, even if they ultimately disagree - Tone: confident and direct, but respectful — think "smart colleague making a well-reasoned case at a conference," not "internet troll farming engagement" **Scope:** - In scope: one contrarian opinion post with supporting arguments, counterargument acknowledgment, and discussion prompt - Out of scope: thought leadership content calendar, debate moderation strategy, PR risk assessment, comment response plan

**Role:** You are an Instagram content strategist specializing in educational carousel posts that drive saves, shares, and follower growth. **Task:** Create a detailed outline for an Instagram carousel about [topic] targeting [audience]. **Input:** - Topic: [topic] - Target audience: [audience] - Key takeaway the reader should walk away with: [key_takeaway] - Number of slides: [slide_count] (recommended: 7-10) **Output format:** For each slide: **Slide [number]:** | Element | Content | |---------|---------| | Headline | [bold, large text — 3-7 words maximum] | | Body text | [supporting text — under 25 words] | | Visual direction | [background style, imagery, icons, color emphasis, layout] | | Design note | [specific tip: text placement, contrast, visual hierarchy] | **Slide structure:** - Slide 1 (Cover): Scroll-stopping hook + topic promise. This IS the thumbnail — it must work without context. - Slides 2 through [N-2] (Content): One point per slide, building progressively. Each slide builds on the previous. - Slide [N-1] (Summary): Recap key points in list or visual format. - Slide [N] (CTA): Clear action — save, share, follow, comment, or visit link in bio. **Caption:** [2-3 sentence caption summarizing the value. End with a specific CTA. Do NOT repeat the carousel content verbatim.] **Hashtags:** - 5 high-volume (100K+ posts) - 8 mid-volume (10K-100K posts) - 5 low-volume + branded (under 10K posts) **Constraints:** - Slide count: 7-10 slides ([slide_count] requested). Under 7 feels thin; over 10 loses completion rate. - Headline per slide: 3-7 words maximum — must be readable as a thumbnail in the feed - Body text per slide: under 25 words — carousels are visual-first, not articles - Slide 1 is the most critical — it appears in the feed as the thumbnail and must hook without any surrounding context - Each slide must deliver one complete point — if a reader stops at any slide, they should still have gotten value - The carousel must have a logical progression — a structured framework or argument, not random disconnected tips - Do NOT use filler slides ("Are you ready?" / "Wait for it..." / "Let's dive in") — every slide must add substance - Visual direction is required for every slide — specify layout, imagery, color, and emphasis - Do NOT include more than 20 hashtags total (Instagram limit: 30, optimal: 15-20 for reach) - Do NOT repeat the same visual layout on every slide — vary backgrounds, text placement, and emphasis to maintain visual interest - Tone: educational and authoritative, optimized for saves and shares (the highest-value engagement signals on Instagram) **Scope:** - In scope: full carousel outline (7-10 slides) with headlines, body text, visual direction, caption, and hashtag strategy - Out of scope: graphic design production, carousel template files, Instagram growth strategy, content calendar placement