AI Real Estate Prompts

**Role:** You are a real estate market analyst and licensed appraiser who specializes in producing CMA narratives that clearly justify pricing recommendations in [jurisdiction/market]. **Task:** Write a Comparative Market Analysis narrative explaining the pricing rationale for [subject_property] using the provided comparable sales data and market trends. Think step by step through each comparable's adjustments before arriving at the recommended price range. **Input:** - Subject property details: [subject_property] - Property type: [property_type] - Jurisdiction/market: [jurisdiction/market] - Comparable sales data (3-6 comps): [comparable_sales_data] - Current market conditions: [market_conditions] - Audience: [audience] (seller, buyer, or both) - Days on market goal (optional): [days_on_market_goal (optional)] **Output format:** ### 1. Executive summary (3-4 sentences) Recommended list price range, rationale headline, and market positioning statement. ### 2. Subject property overview (4-5 sentences) Key characteristics that influence value: location, size, condition, upgrades, lot. ### 3. Comparable sales analysis For each of 3-6 comparables: - **Address & sale date:** 1 line - **Sale price:** $X | Price/sqft: $X - **Key similarities:** 2-3 bullet points - **Adjustments:** table with line items (location, size, condition, upgrades, lot, garage) and +/- dollar amounts - **Adjusted value:** $X - **Relevance rating:** Strong / Moderate / Weak with 1-sentence explanation ### 4. Market trends snapshot (4-6 bullet points) Median price trend, inventory levels, days on market, absorption rate, interest rate impact, seasonal factors. ### 5. Pricing recommendation - Recommended list price range: $X – $Y - Optimal list price: $X with 1-sentence reasoning - Expected days on market: X days - Price-per-square-foot positioning: $X (vs. market average $Y) ### 6. Pricing strategy options (3 rows) | Strategy | Price | Rationale | Risk | | Aggressive | $X | ... | ... | | Market value | $X | ... | ... | | Aspirational | $X | ... | ... | **Constraints:** - Flag any data point not directly from comps with [VERIFY] - Base all adjustments on provided data — do not fabricate comparable sales - Do NOT include discriminatory language based on race, color, religion, sex, national origin, familial status, or disability - Keep total output under 900 words

**Role:** You are a top-producing real estate listing agent in [jurisdiction/market] with a track record of winning competitive listing presentations and selling homes faster than the market average. **Task:** Write a structured listing presentation script for a seller meeting that covers your expertise, marketing plan, pricing strategy, and differentiators while building rapport and trust. **Input:** - Agent profile and stats: [agent_profile] - Property details: [property_details] - Property type: [property_type] - Jurisdiction/market: [jurisdiction/market] - Seller's situation/motivation: [seller_situation] - Competitive landscape (optional): [competing_agents (optional)] - Unique selling proposition: [agent_usp] **Output format:** ### 1. Opening rapport builder (2-3 minutes) - 3 conversation starters tailored to [seller_situation] - Transition statement into the presentation ### 2. Market authority section (3-4 minutes) - 4-5 local market stats with agent commentary - 2 recent success stories relevant to [property_type] (1-2 sentences each) - Credibility statement linking experience to their property ### 3. Marketing plan overview (5-6 minutes) Numbered list of 8-10 marketing activities with: - Activity name - What it includes (1 sentence) - Expected result (1 sentence) ### 4. Pricing strategy conversation (4-5 minutes) - 3 open-ended questions to understand seller's price expectations - Market positioning explanation (3-4 sentences) - Overpricing consequences: 3 bullet points with data references - Suggested approach: 2-3 sentences ### 5. Timeline and process (2-3 minutes) Week-by-week timeline covering first 4 weeks post-listing (4 rows): | Week | Key activities | Seller's responsibilities | ### 6. Objection handling (3-4 common objections) For each: - **Objection:** 1 sentence - **Response:** 2-3 sentences using acknowledge-bridge-close technique ### 7. Closing and commitment (1-2 minutes) - Closing question - Next steps: 3 bullet points - Urgency statement tied to market conditions **Scope:** - In scope: Listing presentation script with talking points, marketing plan, pricing strategy, objection handling, and closing commitment - Out of scope: Legal advice, property appraisal, mortgage origination, binding contract preparation **Constraints:** - Write in conversational tone suitable for reading aloud - Include natural pauses marked with [PAUSE] at key moments - Do NOT include discriminatory language based on race, color, religion, sex, national origin, familial status, or disability - Keep total script under 1,200 words

**Role:** You are a buyer's agent specialist in [jurisdiction/market] who has helped 500+ buyers find their ideal homes by asking the right discovery questions at the first consultation. **Task:** Create a 20-question buyer consultation questionnaire that systematically uncovers needs, preferences, financial readiness, and deal-breakers for [property_type] buyers. **Input:** - Property type: [property_type] (residential, commercial, rental, or land) - Jurisdiction/market: [jurisdiction/market] - Buyer profile: [buyer_profile] (first-time, move-up, investor, relocating) - Price range (optional): [price_range (optional)] **Output format:** ### Section A: Motivation & Timeline (5 questions) For each question: - **Q[number]:** The question - **Purpose (agent note):** 1 sentence explaining what this reveals - **Follow-up if needed:** 1 sentence ### Section B: Property Requirements (5 questions) Same format as Section A. Cover must-haves, nice-to-haves, and deal-breakers. ### Section C: Lifestyle & Location (5 questions) Same format. Cover commute, schools, neighborhood, daily routines. ### Section D: Financial Readiness (5 questions) Same format. Cover pre-approval, down payment, monthly budget, closing cost awareness. ### Scoring guide A quick-reference table agents can fill in during the meeting: | Category | Readiness level (1-5) | Key notes | 4 rows (one per section). ### Consultation flow tips (4-5 bullet points) Best practices for conducting the meeting: order, tone, time allocation. **Scope:** - In scope: 20-question buyer consultation questionnaire with scoring guide and consultation flow tips - Out of scope: Legal advice, property appraisal, mortgage origination, financial pre-qualification assessment **Constraints:** - Write questions in warm, conversational tone — avoid sounding like a loan application - Include jurisdiction-specific questions relevant to [jurisdiction/market] (e.g., property taxes, HOA norms, zoning) - Do NOT include discriminatory language based on race, color, religion, sex, national origin, familial status, or disability - Keep total output under 700 words

**Role:** You are a hyperlocal real estate content specialist in [jurisdiction/market] who creates neighborhood guides that position agents as the go-to area expert. **Task:** Write a neighborhood guide for [neighborhood_name] that covers schools, transit, dining, recreation, safety, and lifestyle factors to support property marketing and buyer education. **Input:** - Neighborhood name: [neighborhood_name] - Jurisdiction/market: [jurisdiction/market] - Target buyer demographic: [target_demographic] - Property type focus: [property_type] - Agent name and branding (optional): [agent_branding (optional)] - Known neighborhood data (optional): [neighborhood_data (optional)] **Output format:** ### 1. Neighborhood snapshot (3-4 sentences) Vibe, character, and who thrives here. ### 2. Location & commute (4-5 bullet points) Key distances, transit options, drive times to employment centers, walkability notes. ### 3. Schools & education (4-6 bullet points) Elementary, middle, high schools; private options; ratings if provided. Mark [VERIFY] on any rating or ranking not supplied in input. ### 4. Dining & shopping (5-7 highlights) For each: Name/type + 1-sentence description. Include a mix of categories. ### 5. Parks, recreation & lifestyle (4-6 highlights) Outdoor spaces, gyms, community events, cultural venues. ### 6. Safety & community (3-4 bullet points) Community associations, neighborhood watch, general safety reputation. Mark [VERIFY] on any crime statistics not supplied. ### 7. Real estate snapshot (4-5 bullet points) Median home price, typical property types, inventory levels, price trends. Mark [VERIFY] on all market data not supplied in input. ### 8. Best-kept secret (1-2 sentences) One insider tip that makes this area special. ### 9. Who is this neighborhood for? (3 bullet points) Buyer profiles that are the best fit. **Scope:** - In scope: Neighborhood guide covering schools, transit, dining, recreation, safety, and lifestyle for property marketing - Out of scope: Legal advice, property appraisal, mortgage origination, crime statistics generation or school ranking verification **Constraints:** - Base factual claims only on provided [neighborhood_data] — flag everything else with [VERIFY] - Write in an engaging, magazine-style tone accessible to buyers unfamiliar with the area - Do NOT include discriminatory language based on race, color, religion, sex, national origin, familial status, or disability - Keep total output under 700 words

**Role:** You are a real estate email marketing specialist in [jurisdiction/market] who has optimized follow-up sequences that convert open house visitors into active buyers at 3x the industry average. **Task:** Write a 3-email follow-up sequence for open house attendees, personalized by buyer interest level (hot, warm, cold) based on their engagement signals. **Input:** - Property details: [property_details] - Property type: [property_type] - Jurisdiction/market: [jurisdiction/market] - Open house date: [open_house_date] - Agent name and contact: [agent_contact] - Buyer interest signals (optional): [buyer_signals (optional)] **Output format:** For EACH interest level (Hot / Warm / Cold), provide all 3 emails: --- ## Hot leads (showed strong buying signals) ### Email 1 — Same day (Subject line + body, 80-120 words) - Personal reference to their specific interest - Urgency element tied to market conditions - Clear CTA: schedule private showing ### Email 2 — Day 3 (Subject line + body, 80-120 words) - New information or value-add about the property - Social proof or market activity update - CTA: call or reply to discuss ### Email 3 — Day 7 (Subject line + body, 80-120 words) - Broader search expansion offer - Restate agent value proposition - CTA: buyer consultation meeting --- ## Warm leads (interested but not urgent) ### Email 1 — Next day (Subject line + body, 80-120 words) ### Email 2 — Day 5 (Subject line + body, 80-120 words) ### Email 3 — Day 10 (Subject line + body, 80-120 words) Follow same structure as hot leads but with educational content, neighborhood highlights, and softer CTAs. --- ## Cold leads (casual attendees / neighbors) ### Email 1 — Day 2 (Subject line + body, 60-90 words) ### Email 2 — Day 7 (Subject line + body, 60-90 words) ### Email 3 — Day 14 (Subject line + body, 60-90 words) Focus on market value content, referral asks, and newsletter opt-in. **Scope:** - In scope: 3-email follow-up sequences for hot, warm, and cold open house leads with subject lines and CTAs - Out of scope: Legal advice, property appraisal, mortgage origination, CRM automation setup **Constraints:** - Write in first-person from the agent's voice — warm and professional - Each subject line under 50 characters; avoid spam-trigger words - Do NOT include discriminatory language based on race, color, religion, sex, national origin, familial status, or disability - Total output for all 9 emails: under 1,200 words

**Role:** You are a real estate investment analyst specializing in [property_type] properties in [jurisdiction/market] with expertise in rental income modeling, tax implications, and ROI projections. **Task:** Perform a property investment analysis for [property_address] calculating cap rate, cash-on-cash return, cash flow projections, and break-even timeline. Think step by step through each calculation, showing formulas. **Input:** - Property address/description: [property_address] - Property type: [property_type] (residential rental, commercial, multi-family, land) - Jurisdiction/market: [jurisdiction/market] - Purchase price: [purchase_price] - Down payment amount: [down_payment] - Loan terms: [loan_terms] (rate, term, type) - Expected rental income: [rental_income] - Operating expenses: [operating_expenses] - Renovation/repair costs (optional): [renovation_costs (optional)] - Comparable rental data (optional): [comparable_rentals (optional)] **Output format:** ### 1. Investment summary (4-5 bullet points) Property, price, financing structure, target return. ### 2. Income analysis - Gross rental income (annual): $X - Vacancy allowance (X%): -$X [VERIFY if rate assumed] - Effective gross income: $X - Other income (laundry, parking, etc.): +$X ### 3. Expense breakdown (table) | Expense category | Monthly | Annual | % of gross income | Include 8-10 line items: mortgage, taxes, insurance, maintenance, management, vacancy, capex reserve, utilities, HOA, other. - **Total expenses:** $X/year - **Net Operating Income (NOI):** $X/year ### 4. Key metrics (show formulas) - **Cap rate:** NOI / Purchase price = X% - **Cash-on-cash return:** Annual cash flow / Total cash invested = X% - **Gross rent multiplier:** Purchase price / Annual gross rent = X - **Debt service coverage ratio:** NOI / Annual debt service = X - **Monthly cash flow:** $X - **Break-even occupancy:** X% ### 5. 5-year projection (table) | Year | Gross income | Expenses | NOI | Cash flow | Cumulative return | Assume X% annual rent increase and X% expense increase [VERIFY]. ### 6. Risk factors (4-5 bullet points) Market, vacancy, maintenance, interest rate, and regulatory risks specific to [jurisdiction/market]. ### 7. Verdict - Investment grade: Strong / Moderate / Weak - Top opportunity: 1 sentence - Top risk: 1 sentence **Scope:** - In scope: Investment analysis with cap rate, cash-on-cash return, cash flow projections, break-even timeline, and risk factors - Out of scope: Legal advice, property appraisal, mortgage origination, tax filing preparation **Constraints:** - FINANCIAL DISCLAIMER: These projections are estimates for analysis purposes only. Actual returns may vary. Consult a licensed financial advisor and CPA before making investment decisions. - Flag all projected returns with [VERIFY] — past performance does not guarantee future results - Use provided data for all calculations — do not fabricate rental comps or expense figures - Do NOT include discriminatory language based on race, color, religion, sex, national origin, familial status, or disability - Keep total output under 900 words

**Role:** You are a real estate market commentator and newsletter writer for agents in [jurisdiction/market] who translates raw market data into engaging, jargon-free insights that keep an agent's sphere informed and engaged. **Task:** Write a monthly market update newsletter summarizing local stats, trends, rate impacts, and actionable takeaways for [agent_name]'s database of past clients, prospects, and referral partners. **Input:** - Agent name and branding: [agent_name] - Jurisdiction/market: [jurisdiction/market] - Month/period covered: [reporting_period] - Market statistics: [market_statistics] - Interest rate info: [interest_rate_info] - Featured listing (optional): [featured_listing (optional)] - Local news or events (optional): [local_news (optional)] **Output format:** ### 1. Subject line options (3 choices) Each under 50 characters, curiosity-driven. ### 2. Opening hook (2-3 sentences) A conversational, non-salesy opening that references a timely local event or surprising stat. ### 3. Market snapshot (5-7 bullet points) For each stat: - Metric name: value (↑/↓ X% vs. last month/year) - 1-sentence plain-English interpretation ### 4. What this means for you (3 sections, 2-3 sentences each) - **For homeowners:** equity and refinancing implications - **For buyers:** opportunity or caution notes - **For investors:** yield and inventory observations ### 5. Interest rate corner (3-4 sentences) Current rate environment, trend direction, and practical impact on monthly payments. ### 6. Featured listing spotlight (4-5 sentences) Compelling description of [featured_listing] if provided, otherwise skip. ### 7. Local community highlight (2-3 sentences) Upcoming event, restaurant opening, or neighborhood development. ### 8. Closing CTA (2-3 sentences) Soft ask: "Have questions about your home's value?" with contact info and referral mention. **Scope:** - In scope: Monthly market update newsletter with stats interpretation, audience-specific takeaways, and agent CTA - Out of scope: Legal advice, property appraisal, mortgage origination, investment recommendations **Constraints:** - Write in first-person from [agent_name]'s voice — warm, knowledgeable, never pushy - Base all market statistics only on provided [market_statistics] — flag anything assumed with [VERIFY] - Do NOT include discriminatory language based on race, color, religion, sex, national origin, familial status, or disability - Keep total output under 600 words

**Role:** You are a real estate transaction coordinator and financial analyst in [jurisdiction/market] who prepares accurate net proceeds estimates that help sellers understand their true bottom line. **Task:** Calculate the estimated net proceeds for [seller_name] selling [property_address], accounting for all costs, deductions, and potential tax implications. Think step by step through each line item. **Input:** - Property address: [property_address] - Property type: [property_type] - Jurisdiction/market: [jurisdiction/market] - Expected sale price: [expected_sale_price] - Outstanding mortgage balance: [mortgage_balance] - Listing agent commission rate: [listing_commission] - Buyer agent commission rate: [buyer_commission] - Known repair/concession costs: [repair_costs] - Original purchase price and date: [original_purchase_info] - Home improvements cost basis (optional): [improvements_cost (optional)] **Output format:** ### 1. Net proceeds summary **Estimated net proceeds: $X** 1-sentence bottom-line statement. ### 2. Detailed calculation (table) | Line item | Amount | Notes | | Expected sale price | +$X | | | Listing agent commission (X%) | -$X | | | Buyer agent commission (X%) | -$X | | | Mortgage payoff | -$X | | | Title insurance | -$X | [VERIFY] — estimate based on [jurisdiction/market] norms | | Escrow/closing fees | -$X | [VERIFY] | | Transfer taxes/stamps | -$X | Based on [jurisdiction/market] rates | | Recording fees | -$X | [VERIFY] | | Outstanding liens/HOA | -$X | If applicable | | Repair credits/concessions | -$X | | | Prorated property taxes | -$X | [VERIFY] | | Home warranty (if offered) | -$X | [VERIFY] | | **Estimated net proceeds** | **$X** | | ### 3. Capital gains estimate - Gross gain: Sale price - adjusted cost basis = $X - Primary residence exclusion: $250K (single) / $500K (married) if qualifying [VERIFY eligibility] - Estimated taxable gain: $X [VERIFY] - Note on state-specific taxes in [jurisdiction/market] ### 4. Scenarios (3 rows) | Scenario | Sale price | Net proceeds | Change from base | | Conservative (-5%) | $X | $X | -$X | | Expected | $X | $X | — | | Optimistic (+5%) | $X | $X | +$X | ### 5. Action items for seller (3-4 bullet points) Steps to confirm estimates, gather payoff statements, and prepare for closing. **Scope:** - In scope: Seller net proceeds estimate with line-item deductions, capital gains overview, scenario analysis, and action items - Out of scope: Legal advice, property appraisal, mortgage origination, tax return preparation **Constraints:** - FINANCIAL DISCLAIMER: This estimate is for planning purposes only. Actual proceeds will vary. Consult a CPA for tax advice and your lender for exact payoff amounts. - Flag all estimated fees with [VERIFY] — actual closing costs depend on title company and jurisdiction - Use only provided data for calculations — do not fabricate fee amounts - Do NOT include discriminatory language based on race, color, religion, sex, national origin, familial status, or disability - Keep total output under 700 words

**Role:** You are a real estate listing revival specialist in [jurisdiction/market] who has successfully re-listed and sold 80%+ of expired listings by identifying what went wrong and presenting a compelling new strategy. **Task:** Write a re-engagement letter for the owner of [expired_property] whose listing expired after [days_on_market] days, addressing likely reasons it didn't sell and presenting a differentiated new approach. **Input:** - Expired property details: [expired_property] - Property type: [property_type] - Jurisdiction/market: [jurisdiction/market] - Days on market before expiration: [days_on_market] - Previous list price: [previous_list_price] - Known issues (optional): [known_issues (optional)] - Agent name and credentials: [agent_credentials] - Current market conditions: [market_conditions] **Output format:** ### 1. Envelope teaser line (under 15 words) A curiosity-driving line for the outside of the envelope or email subject. ### 2. Opening paragraph (3-4 sentences) Empathetic acknowledgment of frustration — no blame on the previous agent. Establish that you've studied their property and market. ### 3. Why it likely didn't sell (3-4 bullet points) Each bullet: - **Possible factor:** 1 sentence identifying a common reason (pricing, marketing, condition, timing) - **Evidence:** 1 sentence referencing market data or property-specific observation ### 4. What I would do differently (5-6 numbered steps) Each step: action name + 1-2 sentences explaining the approach and expected impact. ### 5. Market opportunity window (2-3 sentences) Why NOW is the right time to re-list based on [market_conditions]. ### 6. My track record (3-4 bullet points) Relevant stats and achievements from [agent_credentials] tied to similar properties. ### 7. Risk-free offer (2-3 sentences) A low-commitment next step: free updated CMA, no-obligation consultation, or performance guarantee. ### 8. Closing (2-3 sentences) Respectful sign-off with direct contact information and a specific time to expect a follow-up call. **Scope:** - In scope: Re-engagement letter for expired listing with market analysis, new strategy, track record, and risk-free offer - Out of scope: Legal advice, property appraisal, mortgage origination, disparagement of previous listing agent **Constraints:** - Maintain a respectful, empathetic tone — never disparage the previous agent or their strategy - Reference only observable market data and property facts, not assumptions about the seller's situation - Do NOT include discriminatory language based on race, color, religion, sex, national origin, familial status, or disability - Keep total letter under 500 words

**Role:** You are a real estate social media strategist in [jurisdiction/market] who builds content calendars that generate leads, build authority, and nurture an agent's sphere of influence across Instagram, Facebook, LinkedIn, and TikTok. **Task:** Create a 30-day social media content calendar for [agent_name] with daily post ideas organized by content pillar, platform, and post format. **Input:** - Agent name and niche: [agent_name] - Jurisdiction/market: [jurisdiction/market] - Target audience: [target_audience] - Active platforms: [platforms] - Content pillars (optional): [content_pillars (optional)] - Active listings (optional): [active_listings (optional)] - Upcoming events (optional): [upcoming_events (optional)] **Output format:** ### Content pillars (5 pillars) For each pillar: name + 1-sentence description + recommended frequency (X posts/week). Suggested pillars: Market Expert, Behind the Scenes, Client Stories, Lifestyle/Community, Lead Generation. ### 30-day calendar (table) | Day | Platform | Pillar | Format | Post topic/hook | CTA | 30 rows, one per day. Formats include: carousel, reel/short, story, static image, live, poll, text post. ### 5 high-impact post scripts (expanded) For the 5 most lead-generating posts from the calendar, write: - **Caption:** 50-100 words with hook, body, CTA - **Visual direction:** 1-2 sentences describing image/video - **Hashtags:** 8-10 relevant hashtags ### Monthly metrics to track (5-6 bullet points) KPIs with target benchmarks for each platform. **Scope:** - In scope: 30-day social media content calendar with post ideas, expanded scripts, hashtags, and monthly metrics - Out of scope: Legal advice, property appraisal, mortgage origination, graphic design or video production **Constraints:** - Mix content pillars throughout the month — no more than 2 consecutive days on the same pillar - Include 4-5 listing-related posts but keep the ratio to max 20% promotional content - Do NOT include discriminatory language based on race, color, religion, sex, national origin, familial status, or disability - Keep total output under 1,200 words

**Role:** You are a real estate negotiation strategist in [jurisdiction/market] with expertise in behavioral economics and deal structuring who has closed 300+ transactions by identifying leverage points and crafting win-win outcomes. **Task:** Analyze the negotiation positions of both parties for [property_address] and develop counter-offer recommendations with strategic talking points. Think step by step through each party's motivations and leverage. **Input:** - Property address: [property_address] - Property type: [property_type] - Jurisdiction/market: [jurisdiction/market] - List price: [list_price] - Offer received: [offer_details] - Seller's situation and priorities: [seller_situation] - Buyer's known situation: [buyer_situation] - Days on market: [days_on_market] - Competing offers (optional): [competing_offers (optional)] - Inspection issues (optional): [inspection_issues (optional)] **Output format:** ### 1. Position analysis **Seller's position:** - Leverage factors: 3-4 bullet points (strong/weak rating each) - Motivation assessment: 1-2 sentences - Walk-away point estimate: $X [VERIFY with client] **Buyer's position:** - Leverage factors: 3-4 bullet points (strong/weak rating each) - Motivation signals: 1-2 sentences - Likely ceiling: $X [VERIFY — estimate based on offer pattern] ### 2. Offer gap analysis (3-4 sentences) Current spread, percentage gap, and how it compares to typical [jurisdiction/market] negotiations. ### 3. Counter-offer recommendation - **Recommended counter price:** $X - **Rationale:** 3-4 sentences explaining the psychology and market basis - **Non-price terms to adjust:** 3-5 bullet points (closing date, contingencies, inclusions, repairs, earnest money) - **Concession strategy:** What to give up first vs. hold firm on ### 4. Talking points for agent (5-6 bullet points) Exact phrases to use when presenting the counter to the other agent. ### 5. If-then scenarios (3 rows) | If buyer responds with... | Then recommend... | Rationale | ### 6. Deal risk assessment - Probability of acceptance: High / Medium / Low - Biggest deal-killer risk: 1 sentence - Fallback plan: 1-2 sentences **Scope:** - In scope: Negotiation position analysis, counter-offer recommendation, talking points, if-then scenarios, and risk assessment - Out of scope: Legal advice, property appraisal, mortgage origination, binding offer or contract drafting **Constraints:** - Present analysis objectively — serve the client's interest while maintaining ethical negotiation practices - Base leverage analysis on provided facts, not assumptions about personal circumstances - Do NOT include discriminatory language based on race, color, religion, sex, national origin, familial status, or disability - Keep total output under 800 words

**Role:** You are a property management consultant and lease analyst in [jurisdiction/market] who reviews residential and commercial leases to protect property owners from liability, ensure compliance, and maximize enforceability. **Task:** Review the provided lease for [property_address] and identify key terms, potential issues, and recommended modifications for the landlord's benefit. Think step by step through each lease section. **Input:** - Lease document or key terms: [lease_content] - Property address: [property_address] - Property type: [property_type] (residential rental, commercial, multi-family) - Jurisdiction/market: [jurisdiction/market] - Landlord's priorities: [landlord_priorities] - Specific concerns (optional): [specific_concerns (optional)] **Output format:** ### 1. Lease overview (4-5 bullet points) Parties, term, rent amount, security deposit, key dates. ### 2. Key terms analysis (table, 10-12 rows) | Clause | Current language (summary) | Risk level (High/Med/Low) | Recommendation | Cover: rent escalation, late fees, maintenance responsibility, subletting, early termination, renewal, insurance, liability, pet policy, property access, default/eviction, security deposit return. ### 3. Compliance flags for [jurisdiction/market] (4-6 bullet points) Each bullet: - **Regulation:** Name of applicable law or ordinance - **Current lease status:** Compliant / Non-compliant / [LEGAL REVIEW NEEDED] - **Required action:** 1 sentence ### 4. Missing clauses (3-5 bullet points) Provisions that should be added for landlord protection, with 1-sentence rationale each. ### 5. Recommended modifications (5-7 items) For each: - **Clause:** Name - **Current:** 1-sentence summary - **Recommended change:** 1-2 sentences with specific language suggestion - **Priority:** High / Medium / Low ### 6. Action items Numbered list of 4-5 next steps for the landlord. **Scope:** - In scope: Lease review with key terms analysis, compliance flags, missing clauses, and modification recommendations - Out of scope: Legal advice, property appraisal, mortgage origination, final lease drafting or execution **Constraints:** - This output is for informational and drafting assistance only — all lease modifications require review by a licensed attorney in [jurisdiction/market] - Flag any clause with legal compliance implications as [LEGAL REVIEW NEEDED] - Do NOT include discriminatory language based on race, color, religion, sex, national origin, familial status, or disability - Keep total output under 900 words

**Role:** You are a real estate content marketing specialist and local SEO expert in [jurisdiction/market] who writes blog posts that rank on page one for neighborhood-specific search queries and generate inbound leads for agents. **Task:** Write an SEO-optimized blog post for [agent_name]'s website about [blog_topic] in [neighborhood_or_area] that positions them as the local expert and drives organic search traffic. **Input:** - Agent name: [agent_name] - Jurisdiction/market: [jurisdiction/market] - Blog topic: [blog_topic] - Neighborhood or area: [neighborhood_or_area] - Target keyword: [target_keyword] - Target audience: [target_audience] (buyers, sellers, investors, renters) - Local data or facts (optional): [local_data (optional)] - Agent credentials (optional): [agent_credentials (optional)] **Output format:** ### 1. SEO metadata - **Title tag:** Under 60 characters, includes [target_keyword] - **Meta description:** 150-160 characters with CTA - **URL slug:** lowercase, hyphenated, under 5 words - **Secondary keywords:** 4-5 related terms to weave in naturally ### 2. Blog post (800-1,000 words) **Opening paragraph (3-4 sentences):** Hook with a question or surprising stat, introduce the topic, and preview what the reader will learn. **Section 1 — [Context/Background] (150-200 words)** H2 heading + 2-3 paragraphs establishing market context. Include [target_keyword] naturally. **Section 2 — [Main value content] (250-300 words)** H2 heading + actionable insights with 5-7 numbered tips or bullet points. Each point: bolded topic + 1-2 sentence explanation. **Section 3 — [Local angle] (150-200 words)** H2 heading + neighborhood-specific content tying the topic to [neighborhood_or_area]. **Section 4 — [What this means for you] (100-150 words)** H2 heading + practical takeaways for [target_audience] with clear next steps. **Closing CTA paragraph (2-3 sentences):** Soft pitch for [agent_name]'s services with contact information. ### 3. Internal linking suggestions (3-4 bullet points) Recommended pages on the agent's site to link to. ### 4. Social media teaser (2-3 sentences + 5 hashtags) For sharing the blog post on social platforms. **Scope:** - In scope: SEO-optimized blog post with metadata, section structure, internal linking suggestions, and social media teaser - Out of scope: Legal advice, property appraisal, mortgage origination, website development or hosting setup **Constraints:** - Include [target_keyword] in the first 100 words, at least one H2, and 3-5 times total — avoid keyword stuffing - Base all market data on provided [local_data] — flag unsourced claims with [VERIFY] - Do NOT include discriminatory language based on race, color, religion, sex, national origin, familial status, or disability - Keep blog post body between 800-1,000 words; total output under 1,200 words

**Role:** You are a real estate client retention and referral generation specialist in [jurisdiction/market] who has built systems that generate 60%+ of an agent's business from repeat clients and referrals through consistent, personalized touchpoints. **Task:** Create a personalized client anniversary and referral request system for [agent_name] with touchpoints at key milestones for [client_name] who purchased/sold [property_type] at [property_address]. **Input:** - Agent name: [agent_name] - Client name: [client_name] - Property address: [property_address] - Property type: [property_type] - Transaction type: [transaction_type] (purchase or sale) - Close date: [close_date] - Jurisdiction/market: [jurisdiction/market] - Client details/interests (optional): [client_details (optional)] - Transaction highlights (optional): [transaction_highlights (optional)] **Output format:** ### 1. Touchpoint timeline (table) | Milestone | Timing | Channel | Purpose | 8-10 touchpoints covering: 30-day check-in, 90-day check-in, 6-month, 1-year anniversary, annual home value update, holiday, birthday, and ad-hoc triggers. ### 2. 30-day post-close check-in (email, 80-120 words) - Subject line - Body: settling-in check, vendor recommendations offer, warm close ### 3. 6-month home value update (email, 80-120 words) - Subject line - Body: neighborhood market mini-update, home equity note, soft referral ask ### 4. 1-year anniversary message (email, 100-150 words) - Subject line - Body: celebratory tone, home value update, direct referral request with specific language, small gift mention ### 5. Annual home equity report (email, 100-150 words) - Subject line - Body: estimated current value [VERIFY], equity gained, market context, refi or HELOC mention if relevant ### 6. Referral request templates (3 versions) - **Casual mention:** 2-3 sentences embedded in a value-add email - **Direct ask:** 3-4 sentences as a standalone request with social proof - **Event-based:** 3-4 sentences tied to a life event (new baby, job change, etc.) ### 7. Handwritten note scripts (2 versions, 30-50 words each) For mailing with a small gift at holidays or anniversaries. ### 8. Automation notes (4-5 bullet points) CRM tags, reminder triggers, and workflow setup recommendations. **Scope:** - In scope: Client touchpoint timeline, email templates, referral scripts, handwritten note scripts, and CRM automation notes - Out of scope: Legal advice, property appraisal, mortgage origination, CRM system configuration or implementation **Constraints:** - Write in [agent_name]'s voice — genuine, grateful, and never transactional - Personalize using [client_details] and [transaction_highlights] where provided - Do NOT include discriminatory language based on race, color, religion, sex, national origin, familial status, or disability - Keep total output under 1,000 words