AI Marketing Prompts

**Role:** You are a brand strategist with 15+ years of experience positioning B2B and B2C products in competitive markets. **Context:** The positioning must differentiate [product/service] from named competitors in a specific [industry] market, targeting a defined audience. **Task:** Create a brand positioning strategy for [product/service] targeting [target audience] in the [industry] market, differentiating from [competitor names]. **Input:** - Product/service: [product/service] - Target audience: [target audience] - Industry: [industry] - Competitors: [competitor names] **Output format:** ### 1. Positioning statement One sentence using the format: "For [target audience] who [need], [product/service] is the [category] that [key differentiator], unlike [competitor names] who [competitor weakness]." ### 2. Messaging pillars 3-4 pillars, each with: - Pillar name (2-3 words) - Supporting proof point (1 sentence) - Emotional benefit (1 sentence) ### 3. Brand personality 4-5 personality attributes, each with a one-sentence description of how it shows up in marketing communications. ### 4. Channel application For each of these channels — website, email, social media, sales collateral — provide one example sentence demonstrating the positioning in action. **Scope:** - In scope: positioning statement, messaging pillars, brand personality attributes, and channel application examples for [product/service] - Out of scope: visual brand identity, logo design, implementation timeline, budget allocation **Constraints:** - Ground every claim in a specific differentiator vs. [competitor names] — no generic statements - Keep the positioning statement under 40 words - Do NOT use superlatives ("best", "leading", "world-class") without a supporting proof point - Do NOT include implementation timelines or budget — strategy only - Limit total output to 600 words

**Role:** You are a content marketing strategist specializing in editorial planning for B2B and B2C brands. **Context:** [brand/company] needs a focused 90-day content calendar. The primary channel is blog/website content targeting [audience]. Other channels (social, email, video) are secondary extensions. **Task:** Build a 90-day blog content calendar for [brand/company] targeting [audience], with optional extensions for social media and email. **Input:** - Brand/company: [brand/company] - Audience: [audience] **Output format:** ### Primary: Blog content calendar (90 days) A table with one row per week (12 weeks), columns: | Week | Topic | Target keyword | Content type (how-to / listicle / case study / opinion) | CTA | Publish date | ### Optional: Social media extensions For each blog post, suggest 1 LinkedIn post (under 150 words) and 1 Twitter/X post (under 280 characters). ### Optional: Email newsletter tie-ins One monthly newsletter theme (3 total) linking to that month's blog content. **Scope:** - In scope: 12-week blog content calendar with optional social media and email extensions for [brand/company] - Out of scope: full social media strategy, content production or writing, paid promotion plan, analytics setup **Constraints:** - Mix content types: no more than 3 consecutive posts of the same type - Balance topics: at least 40% educational, at least 20% promotional, at least 20% engagement-focused - Each blog topic must have a unique target keyword — no duplicates - Do NOT suggest posting frequencies for secondary platforms without specifying the reasoning - Do NOT create content topics unrelated to [audience] pain points or interests - Limit primary calendar to 12 entries (one per week)

**Role:** You are a competitive intelligence analyst who evaluates market positioning, pricing, and go-to-market strategies. **Context:** [company name] needs to identify gaps, threats, and opportunities relative to three named competitors in the [industry] market. **Task:** Analyze [competitor 1], [competitor 2], and [competitor 3] against [company name] in the [industry] market, and produce ranked differentiation recommendations. **Input:** - Company: [company name] - Industry: [industry] - Competitors: [competitor 1], [competitor 2], [competitor 3] **Output format:** ### Per-competitor analysis (repeat for each) For each competitor: - **Positioning:** 1-2 sentences on their target audience and value proposition - **Pricing:** known pricing model or tier structure (or "not publicly available") - **Strengths:** 2-3 bullet points - **Weaknesses:** 2-3 bullet points - **Key channels:** where they invest most marketing effort ### SWOT summary table | | [competitor 1] | [competitor 2] | [competitor 3] | |---|---|---|---| | Strengths | ... | ... | ... | | Weaknesses | ... | ... | ... | | Opportunities for [company name] | ... | ... | ... | | Threats to [company name] | ... | ... | ... | ### Recommendations 5 ranked actions [company name] should take, each in one sentence. **Scope:** - In scope: per-competitor analysis, SWOT summary table, and ranked strategic recommendations for [company name] - Out of scope: primary market research, customer interviews, product feature roadmap, internal capability audit **Constraints:** - Reason step-by-step: first summarize each competitor, then compare, then recommend - Base analysis on publicly observable signals (website, pricing pages, social media, review sites) - Do NOT fabricate data — if information is unavailable, state "not publicly available" - Do NOT include generic advice like "improve marketing" — every recommendation must reference a specific competitor gap - Limit total output to 800 words

**Role:** You are an SEO strategist who builds keyword-driven content roadmaps for organic growth. **Context:** [website/business] needs a prioritized keyword map for [industry/niche] to guide content creation over the next quarter. **Task:** Produce a keyword research framework with 30 keywords grouped by intent and priority for [website/business] in [industry/niche]. **Input:** - Website/business: [website/business] - Industry/niche: [industry/niche] **Output format:** Organize 30 keywords into 3 tiers: **Tier 1 — High-volume, competitive (10 keywords)** | Keyword | Est. monthly volume | Difficulty (low/med/high) | Intent (informational/transactional/navigational) | Recommended content type | **Tier 2 — Medium-volume, opportunity (10 keywords)** | Keyword | Est. monthly volume | Difficulty | Intent | Recommended content type | **Tier 3 — Long-tail, low-competition (10 keywords)** | Keyword | Est. monthly volume | Difficulty | Intent | Recommended content type | ### Priority action plan Rank the top 5 keywords to target first, with one sentence explaining why each is a priority. **Scope:** - In scope: 30 prioritized keywords across 3 tiers with intent classification and content type recommendations - Out of scope: backlink strategy, technical SEO audit, content writing, rank tracking setup **Constraints:** - Exactly 30 keywords total — 10 per tier - Include at least 5 question-based queries across all tiers - Each keyword must have a distinct recommended content type (blog post, landing page, comparison page, FAQ, etc.) - Volume estimates should be labeled as approximate ranges (e.g., "1K-5K/mo"), not exact numbers - Do NOT include branded competitor keywords unless flagged as "competitor comparison" content - Do NOT repeat semantic duplicates (e.g., "best CRM" and "top CRM" count as one)

**Role:** You are a conversion copywriter who writes landing pages with above-average conversion rates for SaaS and e-commerce brands. **Context:** This landing page targets [specific audience segment] and must address [pain point] while driving [conversion goal - sign-ups/purchases/demo requests]. **Task:** Write full landing page copy for [product/service] in a [professional/casual/authoritative] tone. **Input:** - Product/service: [product/service] - Audience: [specific audience segment] - Pain point: [pain point] - Key features: [key features] - Common objections: [common objections] - Tone: [professional/casual/authoritative] - Conversion goal: [conversion goal - sign-ups/purchases/demo requests] **Output format:** ### Hero section - **Headline:** (under 10 words, benefit-driven) - **Subheadline:** (1 sentence expanding the headline) - **CTA button text:** (2-4 words) ### Problem section 2-3 sentences describing [pain point] from the reader's perspective. ### Solution section 3-4 bullet points connecting [key features] to specific benefits. ### Social proof section - Placeholder for 2 customer testimonials (provide sample format) - 3 trust signals (e.g., "Used by X companies", security badges, guarantees) ### FAQ section 4 questions addressing [common objections], each with a 2-3 sentence answer. ### Final CTA Headline + button text + one urgency or scarcity line. **Scope:** - In scope: full landing page copy — hero, problem, solution, social proof, FAQ, and CTA sections - Out of scope: wireframe or visual design, A/B test setup, CMS implementation, conversion tracking configuration **Constraints:** - Total copy: 500-700 words - Use "you/your" at least 3x more than "we/our" - Every feature must link to a benefit — no feature-dumping - Write for a single [conversion goal - sign-ups/purchases/demo requests] — one CTA action throughout - Do NOT use jargon unless [specific audience segment] expects it - Do NOT include pricing details unless explicitly provided

**Role:** You are a CRO (conversion rate optimization) specialist who designs high-impact experiments for digital marketing assets. **Context:** The tests target [website/campaign element - landing page/email/ad] for [target audience], with the primary goal of [specific objective]. **Task:** Generate 10 prioritized A/B test hypotheses for [website/campaign element - landing page/email/ad], ranked by expected impact. **Input:** - Element to test: [website/campaign element - landing page/email/ad] - Target audience: [target audience] - Primary objective: [specific objective] **Output format:** For each of the 10 hypotheses: ### Test [number] — [element being tested] - **Hypothesis:** "If we change [element] from [current] to [variation], then [metric] will improve because [reasoning]." - **Variable:** what specifically changes (e.g., headline text, CTA color, form length) - **Success metric:** one primary metric (e.g., click-through rate, form completions) - **ICE score:** Impact (1-10), Confidence (1-10), Ease (1-10), Total (sum) - **Est. test duration:** minimum days to reach significance at 95% confidence **Scope:** - In scope: 10 prioritized A/B test hypotheses with ICE scores for [website/campaign element] - Out of scope: test implementation, statistical analysis tools, landing page redesign, traffic allocation plan **Constraints:** - Rank tests by ICE total score, highest first - Each hypothesis must follow the "If… then… because…" format — no vague ideas - Cover at least 4 different element categories (headline, CTA, layout, copy, imagery, form) - Do NOT suggest tests that require engineering changes beyond front-end copy/design - Do NOT include more than 2 tests on the same element - Limit to 10 hypotheses — quality over quantity

**Role:** You are a market research strategist who builds data-informed buyer personas for product and marketing teams. **Context:** [product/service] needs clearly defined personas to align messaging, content, and campaign targeting in the [industry] market. **Task:** Develop 3 customer personas for [product/service] in the [industry] market. **Input:** - Product/service: [product/service] - Industry: [industry] **Output format:** For each of the 3 personas: ### Persona [number]: [Name] — [Job title] **Demographics:** - Age range, location type, income bracket, education level (1 line each) **Role & responsibilities:** 2-3 sentences **Goals:** 3 bullet points **Pain points:** 3 bullet points **Buying behavior:** - Decision criteria (top 3) - Preferred channels for research (2-3) - Typical objections to purchase (2) **Day-in-the-life scenario:** 3-4 sentences **How [product/service] helps:** 2 sentences connecting persona pain to product value **Sample quote:** One sentence in their voice **Constraints:** - Exactly 3 personas — no more, no fewer - Each persona must represent a distinct segment (e.g., different role, company size, or use case) - Ground pain points in real-world challenges, not hypothetical scenarios - Keep each persona under 250 words - Do NOT create fictional demographic details that contradict [industry] norms - Do NOT include personas who would never buy [product/service] — each must be a viable customer

**Role:** You are a go-to-market strategist who has launched 20+ products across SaaS, e-commerce, and consumer verticals. **Context:** [product name] is launching within [timeframe], targeting [market segment]. The plan must prioritize pre-launch and launch day execution. **Task:** Create a product launch plan for [product name] targeting [market segment] within [timeframe], focusing on pre-launch and launch day activities. **Input:** - Product: [product name] - Market segment: [market segment] - Timeline: [timeframe] **Output format:** ### Phase 1: Pre-launch (60% of timeline) | Week | Activity | Channel | Owner (role) | Deliverable | 5-7 rows covering: teaser campaign, beta outreach, influencer seeding, email list warm-up, PR preparation, landing page launch, countdown content. ### Phase 2: Launch day A numbered checklist of 8-10 actions in chronological order (e.g., "08:00 — Publish press release via [channel]"). ### Success metrics | Metric | Target | Measurement tool | 5 rows (e.g., sign-ups, press mentions, social impressions, email open rate, day-1 revenue). ### Optional: Phase 3 — Post-launch (first 30 days) 3-5 bullet points covering onboarding, feedback collection, and case study development. **Scope:** - In scope: pre-launch timeline, launch-day checklist, success metrics, and optional post-launch activities for [product name] - Out of scope: product development, pricing strategy, sales enablement materials, post-launch product iteration **Constraints:** - Allocate 60% of the plan to pre-launch, 30% to launch day, 10% to post-launch - Every activity must name a specific channel — no "various channels" - Do NOT include budget figures — focus on activities and sequencing - Do NOT suggest activities that require more than [timeframe] to prepare - Keep the full plan under 700 words

**Role:** You are an email marketing strategist specializing in lead nurture sequences with proven open and conversion rates. **Context:** This campaign nurtures [target audience] toward [product/service/offer] over [timeframe] using a 6-email sequence. **Task:** Design a 6-email nurture sequence for [target audience] promoting [product/service/offer] over [timeframe]. **Input:** - Target audience: [target audience] - Product/service/offer: [product/service/offer] - Timeframe: [timeframe] **Output format:** For each of the 6 emails: ### Email [number]: [Purpose — e.g., Welcome, Education, Social proof, Objection handling, Urgency, Final CTA] - **Send timing:** Day [X] of sequence - **Subject line:** (under 50 characters) - **Preview text:** (under 90 characters) - **Body outline:** 3-4 bullet points summarizing content flow - **CTA:** one specific action - **Personalization opportunity:** one dynamic field or segment trigger ### Sequence summary - Segmentation criteria for entry (1-2 sentences) - Exit triggers: when a subscriber leaves the sequence (e.g., converts, unsubscribes) - 1 A/B test suggestion for the sequence **Scope:** - In scope: 6-email nurture sequence with subject lines, body outlines, CTAs, and sequence-level guidance - Out of scope: email platform configuration, list segmentation logic, automation workflow setup, deliverability optimization **Constraints:** - Exactly 6 emails — no more - Each email has one purpose and one CTA — no multi-CTA emails - Subject lines under 50 characters, preview text under 90 characters - Space emails at least 2 days apart within [timeframe] - Do NOT use spam trigger words (free, guaranteed, act now, limited time, no obligation) - Do NOT repeat the same CTA in consecutive emails

**Role:** You are a social media strategist who builds engagement-driven content strategies for brands on [platforms]. **Context:** [brand/company] wants to grow engagement and address [audience] pain points: [pain point 1] and [pain point 2]. The strategy should be a reusable framework, not a one-time plan. **Task:** Create a social media content strategy framework for [brand/company] on [platforms] targeting [audience]. **Input:** - Brand/company: [brand/company] - Platforms: [platforms] - Audience: [audience] - Pain points: [pain point 1], [pain point 2] **Output format:** ### Content pillars 4 pillars (name + 1-sentence description + percentage of total content): 1. Educational (X%) 2. Entertaining (X%) 3. Promotional (X%) 4. Community-building (X%) ### Posting cadence | Platform | Posts per week | Best posting times | Primary content format | ### Hashtag strategy - 5 branded hashtags - 10 niche/community hashtags - Usage rules (1-2 sentences) ### KPIs | Platform | Primary metric | Monthly target | Secondary metric | ### Sample week A 7-day content plan with: day, platform, pillar, post topic (one line per day). ### Optional: Platform-specific guidelines Brief notes (2-3 sentences each) on tone and format adjustments for each platform in [platforms]. **Scope:** - In scope: content pillars, posting cadence, hashtag strategy, KPIs, and a sample week for [brand/company] - Out of scope: paid social advertising, influencer partnerships, community management playbook, social commerce setup **Constraints:** - Percentages across the 4 pillars must total 100% - At least 30% of content must address [pain point 1] or [pain point 2] - Do NOT suggest daily posting on more than 2 platforms unless justified by audience data - Do NOT include influencer or paid strategies — organic only - Keep the core framework under 600 words (excluding optional section)

**Role:** You are a value proposition designer who uses the Jobs-to-be-Done and Value Proposition Canvas frameworks. **Context:** [product/service] needs a clear, testable value proposition that differentiates from [main competitors] for [customer segment]. **Task:** Map the Value Proposition Canvas for [product/service] targeting [customer segment], then distill it into a one-sentence value proposition. **Input:** - Product/service: [product/service] - Customer segment: [customer segment] - Main competitors: [main competitors] **Output format:** ### Customer profile - **Jobs to be done:** 3 functional, 1 social, 1 emotional (one sentence each) - **Pains:** 3-4 bullet points (obstacles, risks, frustrations) - **Gains:** 3-4 bullet points (desired outcomes, expectations) ### Value map - **Pain relievers:** 3 bullet points — how [product/service] addresses each top pain - **Gain creators:** 3 bullet points — how [product/service] delivers each top gain - **Features that deliver:** 3-4 features mapped to the pain relievers and gain creators above ### Value proposition statement One sentence, under 25 words, using this structure: "[Product/service] helps [customer segment] [achieve gain] by [mechanism] without [pain removed]." ### Elevator pitch 3-4 sentences expanding the statement with one proof point and one differentiator vs. [main competitors]. **Scope:** - In scope: customer profile (jobs, pains, gains), value map, one-sentence value proposition, and elevator pitch - Out of scope: product roadmap, pricing strategy, go-to-market plan, detailed competitive benchmarking **Constraints:** - Think step-by-step: map customer profile first, then value map, then synthesize - The one-sentence value proposition must be under 25 words - Every pain reliever must correspond to a listed pain — no orphan claims - Do NOT use superlatives ("best", "only", "unmatched") in the value proposition - Do NOT list features without connecting them to a specific pain or gain - Limit total output to 500 words

**Role:** You are an influencer marketing manager who plans ROI-positive campaigns for mid-market brands. **Context:** [product/brand] wants to reach [audience demographic] through influencer partnerships in the [niche] space. **Task:** Design an influencer campaign framework for [product/brand] targeting [audience demographic] in the [niche] space. **Input:** - Product/brand: [product/brand] - Audience demographic: [audience demographic] - Niche: [niche] **Output format:** ### Influencer selection criteria A scorecard with 5 criteria (follower range, engagement rate threshold, audience match, content quality, platform) and acceptable ranges for each. ### Outreach template One email template (under 150 words) with personalization placeholders for: influencer name, specific content they created, and the value exchange. ### Campaign deliverables | Deliverable | Format | Platform | Quantity per influencer | 4-5 rows (e.g., feed post, story series, video review, unboxing). ### Compensation framework | Tier (nano/micro/mid/macro) | Follower range | Compensation type | Estimated cost range | ### Measurement plan | Metric | How to track | Target | 5 rows: reach, engagement rate, referral traffic, conversions, brand sentiment. ### Compliance checklist 3-4 bullet points covering FTC disclosure, usage rights, and content approval process. **Scope:** - In scope: influencer selection criteria, outreach template, campaign deliverables, compensation framework, measurement plan, and compliance checklist - Out of scope: specific influencer identification by name, contract negotiation, content production, paid amplification strategy **Constraints:** - Include all 4 influencer tiers (nano, micro, mid, macro) in the compensation framework - Outreach template must be under 150 words - Do NOT suggest specific influencer names — provide selection criteria only - Do NOT ignore FTC/disclosure requirements - Limit total output to 600 words

**Role:** You are a customer experience strategist who maps end-to-end journeys to find conversion and retention leaks. **Context:** [target persona] is evaluating and purchasing [product/service] in the [industry] space. The map must cover both digital and offline touchpoints. **Task:** Map the customer journey for [target persona] purchasing [product/service] across 5 stages, identifying friction points and fixes. **Input:** - Persona: [target persona] - Product/service: [product/service] - Industry: [industry] **Output format:** ### Journey map A table with one row per stage: | Stage | Customer action | Touchpoints (2-3) | Emotion (one word) | Top friction point | Recommended fix | Stages: 1. Awareness 2. Consideration 3. Decision 4. Purchase & onboarding 5. Retention & advocacy ### Friction point deep-dive For the 3 highest-impact friction points, expand with: - **Problem:** 1-2 sentences - **Impact:** what happens if unresolved (drop-off, churn, bad review) - **Fix:** specific action + responsible team ### Automation opportunities 3 marketing automation workflows (trigger, action, goal) that support this journey. **Scope:** - In scope: 5-stage journey map, friction point deep-dive, and automation opportunities for [target persona] - Out of scope: CRM implementation, customer data analysis, support process redesign, loyalty program design **Constraints:** - Include both online and offline touchpoints relevant to [industry] - Each stage must list 2-3 specific touchpoints — not generic categories - Do NOT skip the onboarding and retention stages — post-purchase matters - Do NOT suggest fixes without naming a measurable outcome - Keep total output under 600 words

**Role:** You are a demand generation marketer who produces webinars that drive qualified pipeline. **Context:** A webinar on [topic] for [audience] is scheduled for [date/timeframe]. Promotion starts [X weeks] before the event. The primary conversion is tied to [key benefits]. **Task:** Create a webinar marketing plan covering promotion, event structure, and post-event follow-up for a webinar on [topic] targeting [audience]. **Input:** - Topic: [topic] - Audience: [audience] - Date/timeframe: [date/timeframe] - Promotion lead time: [X weeks] - Key benefits: [key benefits] **Output format:** ### Promotion timeline | Weeks before event | Channel | Action | Asset needed | 6-8 rows covering email invites, social posts, partner co-marketing, landing page, paid ads, reminders. ### Registration page copy - Headline (under 10 words) - 3 bullet points on what attendees will learn - CTA button text ### Webinar run-of-show | Timestamp | Segment | Duration | Speaker action | Segments: opening hook (2 min), content block 1, content block 2, interactive poll/Q&A, CTA/close. Total duration: 45-60 minutes. ### Post-webinar follow-up 3-step email sequence (within 7 days): 1. Replay + key takeaway 2. Related resource or case study 3. Sales CTA or consultation offer ### Repurposing plan 4 derivative assets from the webinar recording (e.g., blog post, social clips, email content, slide deck). **Scope:** - In scope: promotion timeline, registration page copy, run-of-show, post-webinar follow-up sequence, and repurposing plan - Out of scope: webinar platform setup, slide deck creation, speaker coaching, on-demand hosting configuration **Constraints:** - Webinar content must focus on [key benefits] — no off-topic segments - Promotion must start exactly [X weeks] before [date/timeframe] - Do NOT plan more than 60 minutes of webinar content — respect attendee time - Do NOT skip the post-webinar follow-up — that is where conversions happen - Keep total plan under 700 words

**Role:** You are a growth marketer who designs referral programs that achieve viral loops and positive unit economics. **Context:** [product/service] wants to turn [existing customers] into advocates who refer [target audience]. The program must be economically viable based on [average customer lifetime value]. **Task:** Design a referral program for [product/service] that incentivizes [existing customers] to refer [target audience]. **Input:** - Product/service: [product/service] - Existing customers: [existing customers] - Target audience: [target audience] - Referrer reward: [discount/credit/cash/gift] - Average customer lifetime value: [average customer lifetime value] - Estimated referral rate: [referral rate] **Output format:** ### Incentive structure | Action | Referrer receives | Referred customer receives | Include base reward and bonus tier for 3+ and 5+ referrals. ### Program messaging - **Email announcement:** subject line + 3-sentence body - **In-app notification:** 1 sentence + CTA - **Social sharing template:** pre-written post (under 100 words) the referrer can share ### Landing page copy - Headline (under 8 words) - 3 benefit bullet points - CTA button text ### Fraud prevention 3 rules to prevent abuse (e.g., self-referral, duplicate accounts, coupon stacking). ### ROI projection Simple formula: (estimated [referral rate] x new customers x [average customer lifetime value]) minus reward costs = projected ROI. **Scope:** - In scope: incentive structure, program messaging, landing page copy, fraud prevention rules, and ROI projection - Out of scope: referral software selection, engineering implementation, legal terms and conditions, CRM integration **Constraints:** - Referrer reward must cost less than 20% of [average customer lifetime value] - Include both digital and word-of-mouth referral paths - Do NOT design a program that requires engineering resources beyond a referral link and tracking pixel - Do NOT ignore fraud prevention — include at least 3 safeguards - Keep total output under 500 words

**Role:** You are a content strategist who maximizes ROI by transforming one asset into platform-optimized derivatives. **Task:** Transform [existing content asset - blog post/webinar/whitepaper/podcast] into 10 derivative content pieces, each optimized for a different platform or format. **Input:** - Source asset: [existing content asset - blog post/webinar/whitepaper/podcast] **Output format:** A table with 10 rows: | # | Derivative asset | Platform | Format specs | Key message to emphasize | Est. production time | Examples of derivative types: LinkedIn article, Twitter/X thread, Instagram carousel, short-form video (Reels/TikTok), infographic, email newsletter section, podcast clip, quote card, SlideShare deck, YouTube Short. ### Production timeline Order the 10 assets by production sequence (which to create first to reuse elements). ### Distribution plan For each asset, one sentence on distribution timing and channel (e.g., "Publish LinkedIn article 2 days after original, share in 3 relevant groups"). **Scope:** - In scope: 10 derivative content pieces with format specs, production timeline, and distribution plan - Out of scope: original content creation, graphic design production, video editing, platform account setup **Constraints:** - Exactly 10 derivative assets — no more, no fewer - Each asset must target a different platform or format — no duplicates - Every derivative must emphasize a specific message from the source, not just repost it - Include at least 2 visual formats (infographic, carousel, quote card) and 2 video formats - Do NOT suggest formats that require tools or skills beyond a standard marketing team (no custom app development, no AR/VR) - Do NOT create derivatives that duplicate each other's message and platform - Keep total output under 600 words

**Role:** You are a campaign strategist who plans seasonal promotions that cut through holiday noise and drive measurable revenue. **Context:** [product/service] is running a campaign for [holiday/season/event], targeting [target audience] from [start date] to [end date]. **Task:** Plan a seasonal marketing campaign for [product/service] around [holiday/season/event] targeting [target audience], running from [start date] to [end date]. **Input:** - Product/service: [product/service] - Holiday/season/event: [holiday/season/event] - Target audience: [target audience] - Campaign window: [start date] to [end date] **Output format:** ### Creative concept - Campaign theme (3-5 words) - Tagline (under 10 words) - 2-sentence concept summary tying [product/service] to [holiday/season/event] ### Campaign timeline | Week | Channel | Activity | Asset needed | One row per week of the campaign window, covering: email, social, paid ads, website updates. ### Promotional offer - Offer type (discount, bundle, gift-with-purchase, limited edition) - Urgency mechanism (countdown, inventory limit, early-bird pricing) - Terms and conditions (1-2 sentences) ### Email sequence 3 emails: announcement, reminder, last chance. For each: subject line + 1-sentence body summary. ### Success metrics | Metric | Target | Measurement method | 5 rows (e.g., revenue, email open rate, social engagement, ad ROAS, new customers). ### Post-campaign review 3 questions to answer after the campaign ends (e.g., "Which channel drove the highest ROAS?"). **Scope:** - In scope: creative concept, campaign timeline, promotional offer, email sequence, success metrics, and post-campaign review - Out of scope: creative asset production, ad buying and media planning, inventory management, retail partner coordination **Constraints:** - All activities must fit within [start date] to [end date] — no spillover - Campaign theme must directly connect [product/service] to [holiday/season/event] — no generic "sale" messaging - Do NOT suggest discounts exceeding 30% without a margin justification - Do NOT plan more than 3 emails — avoid inbox fatigue - Keep total output under 700 words

**Role:** You are a marketing analytics lead who designs attribution models and builds measurement frameworks for multi-channel teams. **Context:** [company/product] is a [business type] with a [sales cycle length] sales cycle, investing in [channel 1], [channel 2], and [channel 3]. The goal is to measure each channel's true contribution to conversions. **Task:** Recommend and design a marketing attribution model for [company/product], including implementation requirements and a budget optimization framework. **Input:** - Company/product: [company/product] - Business type: [business type] - Sales cycle length: [sales cycle length] - Primary channels: [channel 1], [channel 2], [channel 3] - Industry: [industry] **Output format:** ### Attribution model comparison | Model | How it works (1 sentence) | Best for | Limitation | 6 rows: first-touch, last-touch, linear, time-decay, position-based, data-driven. ### Recommendation Which model to use for [business type] with [sales cycle length], and why (3-4 sentences reasoning step-by-step). ### Implementation checklist 8-10 items covering: UTM conventions, conversion pixels, CRM integration, cross-device tracking, reporting dashboard setup. ### Key metrics dashboard | Metric | Formula or definition | Reporting frequency | 6 rows: channel ROI, CAC by source, LTV:CAC ratio, assisted conversions, conversion path length, time to conversion. ### Budget optimization framework A decision rule: "If [channel] CAC exceeds [threshold], shift [X]% budget to [alternative]." Provide 3 example rules using [channel 1], [channel 2], [channel 3]. ### Known challenges in [industry] 3 attribution pitfalls specific to [industry] (e.g., long B2B cycles, offline touchpoints, walled gardens) with one mitigation each. **Scope:** - In scope: attribution model comparison, recommendation, implementation checklist, metrics dashboard, and budget optimization rules - Out of scope: analytics platform configuration, CRM data integration, data engineering pipelines, A/B test design **Constraints:** - Reason step-by-step: compare models first, then recommend, then implement - Recommendation must account for [sales cycle length] — short cycles favor simpler models - Do NOT recommend data-driven attribution without noting the minimum data volume required - Do NOT ignore offline touchpoints if relevant to [industry] - Keep total output under 800 words

**Role:** You are a brand communications director who builds voice and tone frameworks adopted by 50+ person content teams. **Context:** [brand/company] needs a reusable brand voice guide that ensures consistency across [specific channels or use cases] when writing for [audience]. **Task:** Create brand voice guidelines for [brand/company] targeting [audience], with actionable rules and before/after examples. **Input:** - Brand/company: [brand/company] - Audience: [audience] - Channels or use cases: [specific channels or use cases] **Output format:** ### Brand personality 4 attributes, each with: - Attribute name - "We are..." statement (1 sentence) - "We are NOT..." statement (1 sentence) ### Tone spectrum A table showing how tone shifts by context: | Context (e.g., social media, formal docs, support, ads) | Tone adjustment | Example phrase | 4-5 rows covering [specific channels or use cases]. ### Vocabulary rules - 5 words/phrases to USE (with why) - 5 words/phrases to AVOID (with why and preferred alternative) ### Before/after examples 3 pairs showing weak vs. strong brand voice execution: | Context | Before (weak) | After (strong) | Cover at least email, social media, and website copy. ### Messaging framework - Tagline: under 8 words - Elevator pitch: 2-3 sentences - 3 key value propositions: one sentence each, with a supporting proof point ### Content creator checklist 5 yes/no questions a writer should answer before publishing (e.g., "Does this sound like [brand/company], not a generic competitor?"). **Scope:** - In scope: brand personality, tone spectrum, vocabulary rules, before/after examples, messaging framework, and content creator checklist - Out of scope: visual brand identity, logo guidelines, brand architecture, content production workflows **Constraints:** - Exactly 4 personality attributes — enough to be distinctive, few enough to remember - Every "avoid" word must have a preferred alternative - Do NOT use abstract descriptions ("we sound modern") without a concrete example - Do NOT write guidelines that could apply to any brand — specificity to [brand/company] is required - Keep total output under 700 words