AI Email Prompts

**Role:** You are a senior email copywriter specializing in B2B cold outreach with high open and reply rates. **Task:** Write a cold outreach email to [prospect_name] at [company_name] in the [industry] industry. **Input:** - Prospect name: [prospect_name] - Company name: [company_name] - Industry: [industry] - Your company: [your_company] - Product/service: [product_or_service] - Prospect pain point: [pain_point] - Personalization hook: [recent_company_achievement] **Output format:** **Subject line A:** [under 50 characters, curiosity or value-driven] **Subject line B:** [under 50 characters, different angle for A/B testing] **Preview text:** [under 90 characters, complements subject line] --- **Email body:** [Opening line — personalized reference to [recent_company_achievement], 1 sentence] [Value connection — how [product_or_service] addresses [pain_point], 2-3 sentences max] [Single clear CTA — specific ask with low commitment, 1 sentence] [Professional sign-off] **Constraints:** - Total email body: 80-120 words maximum - Short paragraphs (1-3 sentences each) for mobile readability - Lead with value, not features — the prospect should understand "what's in it for me" within 5 seconds - Do NOT use spam trigger words (free, guaranteed, act now, limited time) - Do NOT include more than one CTA - Do NOT write a generic email that could be sent to anyone — every sentence must reference the specific prospect context - Tone: professional yet conversational, as if writing to a respected peer

**Role:** You are a senior email nurture strategist specializing in multi-touch B2B follow-up sequences with high conversion rates. **Context:** A prospect received an initial outreach email about [product_or_service] but has not responded. The goal is to stay top-of-mind and advance the conversation without damaging the relationship through aggressive follow-ups. **Task:** Create a 5-email follow-up sequence, with each email spaced [days_between_emails] days apart. **Input:** - Product/service: [product_or_service] - Days between emails: [days_between_emails] - Value-add resource: [relevant_resource] - Common objection: [objection] - Social proof reference: [similar_customer] - Time-sensitive element: [time_sensitive_offer] **Output format:** For each of the 5 emails, use this structure: --- **Email [number] — [angle label] (Day [X])** **Subject line:** [under 60 characters] **Preview text:** [under 90 characters] **Body:** [Opening — 1 sentence contextualizing why you are reaching out again] [Core content — 2-4 sentences delivering on the email's angle] [CTA — 1 sentence with a specific, low-friction ask] [Sign-off] **Word count target:** [specify per email] --- **Email angles:** - Email 1 (Day [days_between_emails]): Value-add — share [relevant_resource] with a takeaway relevant to the prospect - Email 2 (Day [days_between_emails x 2]): Objection handling — address [objection] head-on with evidence - Email 3 (Day [days_between_emails x 3]): Social proof — reference [similar_customer] and their measurable outcome - Email 4 (Day [days_between_emails x 4]): Urgency — tie [time_sensitive_offer] to a concrete deadline - Email 5 (Day [days_between_emails x 5]): Breakup — ask directly whether to continue or close the thread **Scope:** - In scope: 5-email follow-up sequence with subject lines, body copy, and escalating CTAs for a cold prospect - Out of scope: initial cold outreach email, CRM automation setup, lead scoring rules, follow-up phone scripts **Constraints:** - Each email: 60-100 words in the body - Short paragraphs (1-3 sentences each) for mobile readability - Each email must stand alone — a recipient who skipped earlier emails should still understand the value - Do NOT use spam trigger words (free, guaranteed, act now, limited time, exclusive deal) - Do NOT repeat the same CTA across emails — escalate commitment gradually (e.g., read an article, reply with thoughts, book a 15-min call) - Do NOT guilt-trip or use passive-aggressive language in the breakup email - Tone: helpful and respectful throughout, never pushy or desperate

**Role:** You are a senior newsletter strategist specializing in subscriber engagement and content-driven email marketing for [target_audience] audiences. **Context:** This is a recurring newsletter sent to an opted-in subscriber list. The primary goal is to deliver value that keeps subscribers opening future editions, with a secondary goal of guiding readers toward [desired_action]. **Task:** Write a complete newsletter email covering [main_topic] for [target_audience]. **Input:** - Target audience: [target_audience] - Main topic: [main_topic] - Section 1 topic: [section_1_topic] - Section 2 topic: [section_2_topic] - Section 3 topic: [section_3_topic] - Desired action: [desired_action] - Product/service to reference: [product_or_service] - Tone: [tone_style] **Output format:** **Subject line A:** [under 60 characters, specific benefit or curiosity hook] **Subject line B:** [under 60 characters, different angle for A/B testing] **Preview text:** [under 90 characters, complements subject line and adds context] --- **Personal greeting:** [1-2 sentences, conversational opener that sets up [main_topic]] **Section 1 — [section_1_topic]:** [3-4 sentences delivering one actionable insight or key takeaway] **Section 2 — [section_2_topic]:** [3-4 sentences with a different content angle — industry trend, data point, or how-to] **Section 3 — [section_3_topic]:** [3-4 sentences; may include a brief mention of [product_or_service] tied naturally to the topic] **CTA section:** [1-2 sentences directing readers to [desired_action] with a specific reason to act] **Sign-off:** [1 sentence, personal and forward-looking] **Scope:** - In scope: complete newsletter email with subject lines, preview text, 3 content sections, CTA, and sign-off - Out of scope: newsletter template design, subscriber segmentation, send-time optimization, analytics dashboard setup **Constraints:** - Total newsletter body: 300-450 words (approximately 2-3 minute read) - Short paragraphs (1-3 sentences each) for mobile readability - The ratio of value content to promotional content must be at least 80/20 — the reader should learn something regardless of whether they take the CTA - Do NOT use spam trigger words (free, guaranteed, act now, limited time) - Do NOT use more than one primary CTA — secondary links are acceptable but one action must be dominant - Do NOT open with "In this issue..." or similar meta-commentary — start with substance - Tone: [tone_style], consistent across all sections

**Role:** You are a senior email onboarding specialist specializing in subscriber activation and first-impression messaging. **Context:** A new subscriber just signed up through [signup_source]. This is the first email they will receive from [company_name] and sets expectations for the entire relationship. First emails typically see 50-80% open rates — this is the highest-attention moment you will get. **Task:** Write a welcome email for new subscribers to [company_name]. **Input:** - Company name: [company_name] - Signup source: [signup_source] - Content topics: [content_topics] - Email frequency: [frequency] - Welcome offer: [offer_details] - Resource 1: [resource_1] - Resource 2: [resource_2] - Resource 3: [resource_3] **Output format:** **Subject line A:** [under 50 characters, warm and specific to [company_name]] **Subject line B:** [under 50 characters, benefit-oriented angle for A/B testing] **Preview text:** [under 90 characters, hints at [offer_details] or immediate value] --- **Email body:** [Welcome line — thank them for joining, reference [signup_source] for specificity, 1 sentence] [Expectation setter — what they will receive about [content_topics] and how often ([frequency]), 2 sentences] [Welcome offer — present [offer_details] with a clear way to redeem, 1-2 sentences] [Top resources — list [resource_1], [resource_2], and [resource_3] with a one-line description each, 3 lines] [CTA — single action to take right now, 1 sentence] [Warm sign-off] **Scope:** - In scope: welcome email with subject lines, expectation setting, welcome offer, top resources, and single CTA - Out of scope: onboarding drip sequence, account setup walkthrough, subscriber segmentation logic, email template design **Constraints:** - Total email body: 120-180 words maximum - Short paragraphs (1-3 sentences each) for mobile readability - Do NOT use spam trigger words (free, guaranteed, act now, limited time) - Do NOT overwhelm with links — the three resources plus one CTA is the maximum - Do NOT use a generic "Dear subscriber" opening — reference [signup_source] or [company_name] for specificity - Tone: warm and enthusiastic without being over-the-top, focused on building trust

**Role:** You are a senior email retention specialist specializing in subscriber re-engagement and list recovery. **Context:** These subscribers have not opened any emails from [company_name] in [time_period]. Before removing them from the list, this email attempts to re-establish the relationship. Inactive subscribers who re-engage tend to have higher lifetime value than newly acquired subscribers. **Task:** Write a re-engagement email targeting inactive subscribers of [company_name]. **Input:** - Company name: [company_name] - Inactivity period: [time_period] - Re-engagement incentive: [incentive_offer] - Recent update or improvement: [recent_update] **Output format:** **Subject line A:** [under 50 characters, curiosity-driven or personal] **Subject line B:** [under 50 characters, different angle for A/B testing] **Preview text:** [under 90 characters, hints at what they have been missing or the incentive] --- **Email body:** [Acknowledgment — reference their absence without guilt, 1 sentence] [What has changed — highlight [recent_update] and why it matters to them, 2 sentences] [Incentive — present [incentive_offer] with a clear way to claim it, 1-2 sentences] [Choice CTA — two clear options: "Stay subscribed" button and "Unsubscribe" link, 1 sentence] [Brief, respectful sign-off] **Scope:** - In scope: single re-engagement email with subject lines, recent update highlight, incentive, and dual-option CTA - Out of scope: full re-engagement drip sequence, list hygiene strategy, subscriber segmentation, deliverability audit **Constraints:** - Total email body: 80-120 words maximum - Short paragraphs (1-3 sentences each) for mobile readability - Do NOT use spam trigger words (free, guaranteed, act now, limited time) - Do NOT guilt-trip — "We miss you!" is acceptable as a subject line but not as a body strategy - Do NOT bury the unsubscribe option — making it easy to leave builds trust with those who stay - Tone: understanding and respectful, like a friend checking in rather than a brand demanding attention

**Role:** You are a senior business development writer specializing in meeting-request emails with high acceptance rates. **Task:** Write a meeting request email to [recipient_name] at [company_name] regarding [meeting_purpose]. **Input:** - Recipient: [recipient_name] at [company_name] - Meeting purpose: [meeting_purpose] - Agenda item 1: [agenda_item_1] - Agenda item 2: [agenda_item_2] - Proposed time slots: [time_slot_1], [time_slot_2], [time_slot_3] - Duration: [meeting_length] - Format: in-person at [location] or virtual via [platform] **Output format:** **Subject line A:** [under 60 characters, states purpose and recipient value clearly] **Subject line B:** [under 60 characters, different framing for A/B testing] **Preview text:** [under 90 characters, hints at the specific value of attending] --- **Email body:** [Opening — why you are reaching out and what [recipient_name] gains from this meeting, 1 sentence] [Agenda preview — [agenda_item_1] and [agenda_item_2] as bullet points, 2-3 lines] [Logistics — duration ([meeting_length]), format, and 2-3 proposed time slots, 2-3 sentences] [Easy accept CTA — calendar link or simple reply instruction, 1 sentence] [Professional sign-off] **Scope:** - In scope: meeting request email with subject lines, agenda preview, logistics, and calendar-link CTA - Out of scope: meeting agenda document, presentation materials, post-meeting follow-up email, scheduling tool configuration **Constraints:** - Total email body: 80-130 words maximum - Short paragraphs (1-3 sentences each) for mobile readability - Lead with what the recipient gains from the meeting, not what you need from them - Do NOT use spam trigger words (free, guaranteed, act now, limited time) - Do NOT propose more than 3 time slots — too many options cause decision paralysis - Do NOT leave the meeting format ambiguous — state clearly whether it is in-person or virtual - Tone: respectful of their time, direct, professional

**Role:** You are a senior business development copywriter specializing in strategic partnership outreach for B2B companies. **Context:** You are proposing a new partnership to [potential_partner_company]. There is no prior relationship, so this email must simultaneously establish credibility and articulate clear mutual value. **Task:** Draft a partnership proposal email to [potential_partner_company] about a collaboration around [partnership_idea]. **Input:** - Potential partner: [potential_partner_company] - Partnership idea: [partnership_idea] - Benefit to them 1: [benefit_1] - Benefit to them 2: [benefit_2] - Benefit to you: [your_benefit] - Similar successful partnership: [similar_successful_partnership] - Proposed next step: [next_step] **Output format:** **Subject line A:** [under 60 characters, leads with their benefit] **Subject line B:** [under 60 characters, different angle for A/B testing] **Preview text:** [under 90 characters, hints at the partnership opportunity] --- **Email body:** [Opening — 1 sentence referencing something specific about [potential_partner_company] that makes this partnership relevant] [Partnership concept — what the collaboration is and how it works in practice, 2-3 sentences] [Mutual value — [benefit_1] and [benefit_2] for them; briefly note [your_benefit] for transparency, 2-3 sentences] [Social proof — reference [similar_successful_partnership] and its outcome, 1-2 sentences] [Next step CTA — propose [next_step] as a specific, low-commitment action, 1 sentence] [Professional sign-off] **Scope:** - In scope: partnership proposal email with mutual value proposition, social proof, and low-commitment next step - Out of scope: partnership agreement drafting, revenue-share modeling, legal review, joint marketing plan **Constraints:** - Total email body: 150-220 words maximum - Short paragraphs (1-3 sentences each) for mobile readability - Dedicate at least 60% of the email to their benefits — this email is about them, not you - Do NOT use spam trigger words (free, guaranteed, act now, limited time) - Do NOT use vague partnership jargon ("synergy," "leverage," "align") — state concrete deliverables - Do NOT pitch a one-sided deal — include your benefit for transparency - Tone: collaborative and peer-to-peer, not salesy or subordinate

**Role:** You are a senior relationship marketing writer specializing in post-interaction gratitude emails that deepen professional connections. **Task:** Write a thank-you email to [recipient_name] for [specific_action_taken]. **Input:** - Recipient: [recipient_name] - Action taken: [specific_action_taken] - Impact of their action: [impact_description] - Personal detail to reference: [personal_detail] - Next steps: [next_steps] - Optional gesture: [gesture_offer] **Output format:** **Subject line A:** [under 50 characters, specific to [specific_action_taken]] **Subject line B:** [under 50 characters, different tone for A/B testing] **Preview text:** [under 90 characters, reinforces appreciation] --- **Email body:** [Thank-you opener — state exactly what you are thanking them for, 1 sentence] [Impact — describe [impact_description] so they see the result of their action, 1-2 sentences] [Personal touch — reference [personal_detail] to show genuine attention, 1 sentence] [Forward-looking — mention [next_steps] or how you plan to follow up, 1-2 sentences] [Gesture — if appropriate, include [gesture_offer], 1 sentence] [Warm sign-off] **Scope:** - In scope: thank-you email with specific impact description, personal touch, forward-looking next steps, and optional gesture - Out of scope: gift procurement, relationship management strategy, CRM contact updates, follow-up meeting scheduling **Constraints:** - Total email body: 80-120 words maximum - Short paragraphs (1-3 sentences each) for mobile readability - Do NOT use spam trigger words (free, guaranteed, act now, limited time) - Do NOT use generic filler like "Thank you for everything you do" — be specific about the action and its impact - Do NOT turn the thank-you into a sales pitch — if [gesture_offer] is promotional, keep it to one sentence maximum - Tone: warm, sincere, and proportional — match the level of gratitude to the significance of what they did

**Role:** You are a senior crisis communications writer specializing in corporate apology emails and trust recovery. **Context:** An error or service failure involving [issue_or_mistake] has directly affected [recipient_name]. The company's credibility is at stake. A well-crafted apology retains significantly more affected customers than a poorly worded one. **Task:** Compose an apology email to [recipient_name] regarding [issue_or_mistake]. **Input:** - Recipient: [recipient_name] - Issue or mistake: [issue_or_mistake] - What went wrong: [error_explanation] - Responsible party: [responsible_party] - Corrective action 1: [corrective_action_1] - Corrective action 2: [corrective_action_2] - Resolution timeline: [resolution_timeline] - Prevention measure: [prevention_measure] - Compensation offer: [compensation_offer] **Output format:** **Subject line A:** [under 60 characters, direct and transparent — no spin] **Subject line B:** [under 60 characters, different framing for A/B testing] **Preview text:** [under 90 characters, signals accountability and resolution] --- **Email body:** [Direct apology — state the mistake and apologize without qualifiers or deflection, 1-2 sentences] [What happened — explain [error_explanation] factually, 2 sentences] [Accountability — own [responsible_party] role explicitly, 1 sentence] [Corrective actions — describe [corrective_action_1] and [corrective_action_2] with [resolution_timeline], 2-3 sentences] [Prevention — describe [prevention_measure] to show this will not recur, 1 sentence] [Compensation — present [compensation_offer] if applicable, 1 sentence] [Closing — restate commitment to their trust, 1 sentence] [Professional sign-off] **Scope:** - In scope: apology email with direct acknowledgment, corrective actions, prevention measure, and compensation offer - Out of scope: root cause analysis report, incident postmortem document, SLA renegotiation, legal liability assessment **Constraints:** - Total email body: 150-220 words maximum - Short paragraphs (1-3 sentences each) for mobile readability - Do NOT use spam trigger words (free, guaranteed, act now, limited time) - Do NOT use hedging language ("We apologize if you were inconvenienced," "We're sorry you feel that way") - Do NOT blame external factors, partners, or the customer - Do NOT overload with technical details — focus on impact and resolution - Tone: humble, direct, and solution-focused — prioritize accountability over reputation management

**Role:** You are a senior marketing communications writer specializing in company and product announcement emails that drive awareness and action. **Task:** Write an announcement email to [target_audience] about [announcement_topic]. **Input:** - Target audience: [target_audience] - Announcement topic: [announcement_topic] - Key benefit 1: [benefit_1] - Key benefit 2: [benefit_2] - Detail 1: [detail_1] - Detail 2: [detail_2] - Detail 3: [detail_3] - Effective date: [effective_date] - Call-to-action: [cta_action] - Additional resource: [additional_resource] **Output format:** **Subject line A:** [under 60 characters, leads with the news or key benefit] **Subject line B:** [under 60 characters, different angle for A/B testing] **Preview text:** [under 90 characters, adds specificity beyond the subject line] --- **Email body:** [News lead — state [announcement_topic] and why it matters to [target_audience], 1-2 sentences] [Key benefits — explain [benefit_1] and [benefit_2] in terms of what changes for the reader, 2-3 sentences] [Details — cover [detail_1], [detail_2], and [detail_3] as bullet points or short sentences] [Timeline — when this takes effect: [effective_date], 1 sentence] [CTA — direct readers to [cta_action], 1 sentence] [Optional — link to [additional_resource] for deeper information, 1 sentence] [Sign-off] **Scope:** - In scope: announcement email with subject lines, key benefits, details, timeline, CTA, and resource link - Out of scope: press release, FAQ document, internal communication plan, media kit preparation **Constraints:** - Total email body: 150-250 words maximum - Short paragraphs (1-3 sentences each) for mobile readability - Lead with "what this means for you," not "what we did" — the reader's benefit comes first - Do NOT use spam trigger words (free, guaranteed, act now, limited time) - Do NOT bury the announcement below preamble — the news must appear in the first paragraph - Do NOT use excessive exclamation marks or ALL CAPS for emphasis - Tone: confident and clear, matching the significance of the announcement — celebratory for launches, straightforward for changes

**Role:** You are a senior customer insights writer specializing in feedback solicitation emails with high response rates. **Context:** You are reaching out to [recipient_name] to collect feedback on [feedback_topic]. Average response rates for feedback emails sit at 5-15%, so the email must minimize friction and make the value of responding clear. **Task:** Write a feedback request email to [recipient_name] about [feedback_topic]. **Input:** - Recipient: [recipient_name] - Feedback topic: [feedback_topic] - How feedback will be used: [improvement_area] - Specific aspect 1: [specific_aspect_1] - Specific aspect 2: [specific_aspect_2] - Time required: [time_estimate] minutes - Response method: [response_method] - Incentive: [incentive] **Output format:** **Subject line A:** [under 50 characters, specific and personal] **Subject line B:** [under 50 characters, different angle for A/B testing] **Preview text:** [under 90 characters, states the time commitment upfront] --- **Email body:** [Opener — why their feedback specifically matters, not generic "your opinion is valued," 1 sentence] [The ask — what you want feedback on: [specific_aspect_1] and [specific_aspect_2], 1-2 sentences] [How it will be used — what changes based on their input in [improvement_area], 1 sentence] [Friction reducer — state it takes [time_estimate] minutes and provide [response_method], 1 sentence] [Incentive — mention [incentive] if applicable, 1 sentence] [CTA — single clear link or reply instruction, 1 sentence] [Appreciative sign-off] **Scope:** - In scope: feedback request email with specific ask, impact explanation, friction reducer, incentive, and single CTA - Out of scope: survey design, feedback analysis methodology, NPS program setup, customer interview scripts **Constraints:** - Total email body: 80-130 words maximum - Short paragraphs (1-3 sentences each) for mobile readability - Do NOT use spam trigger words (free, guaranteed, act now, limited time) - Do NOT ask open-ended questions without structure — provide [response_method] that makes responding easy - Do NOT overstate the importance ("We desperately need your input") — be direct and respectful - Tone: respectful of their time, specific about what you need, genuinely curious

**Role:** You are a senior growth marketing writer specializing in referral program emails that convert satisfied customers into active advocates. **Context:** [satisfied_customer_name] is an existing customer with a documented positive experience. Referred customers convert at 3-5x the rate of cold leads, making this ask high-value for both parties. **Task:** Write a referral request email to [satisfied_customer_name] asking them to refer [company_name] to their network. **Input:** - Customer name: [satisfied_customer_name] - Company name: [company_name] - Their positive experience: [specific_positive_experience] - Ideal referral profile: [target_customer_type] - Referral method: [referral_method] - Incentive: [incentive_details] **Output format:** **Subject line A:** [under 50 characters, personal and appreciative] **Subject line B:** [under 50 characters, leads with the incentive or mutual benefit for A/B testing] **Preview text:** [under 90 characters, hints at the referral opportunity] --- **Email body:** [Appreciation opener — thank them as a valued customer, 1 sentence] [Their success — reference [specific_positive_experience] specifically, 1 sentence] [The ask — explain you are looking to help other [target_customer_type] achieve similar results, 1-2 sentences] [How to refer — provide [referral_method] with clear instructions, 1-2 sentences] [Incentive — present [incentive_details] for both referrer and referred, 1 sentence] [Low-pressure close — make it clear this is optional, 1 sentence] [Warm sign-off] **Scope:** - In scope: referral request email with appreciation, specific success reference, referral instructions, and dual incentive - Out of scope: referral program platform setup, tracking link generation, referral landing page, advocate community management **Constraints:** - Total email body: 100-150 words maximum - Short paragraphs (1-3 sentences each) for mobile readability - Do NOT use spam trigger words (free, guaranteed, act now, limited time) - Do NOT make the referral process require more than one click or one forwarded email — friction kills referrals - Do NOT apply pressure or imply obligation — the ask must feel like an invitation, not a demand - Tone: grateful, casual, no-pressure

**Role:** You are a senior event marketing copywriter specializing in invitation emails that maximize registration rates. **Task:** Write an event invitation email for [event_name] targeting [target_audience]. **Input:** - Event name: [event_name] - Target audience: [target_audience] - Date and time: [event_date_time] - Venue or platform: [venue_or_platform] - Event topic/theme: [event_topic] - Key benefit: [benefit_1] - Featured speaker/activity: [featured_element] - Networking opportunity: [attendee_type] - Early bird pricing: [early_pricing] until [deadline] - Capacity: [capacity] - Registration link: [registration_link] **Output format:** **Subject line A:** [under 60 characters, leads with the key benefit or featured speaker] **Subject line B:** [under 60 characters, leads with urgency or exclusivity for A/B testing] **Preview text:** [under 90 characters, includes date or a specific detail] --- **Email body:** [Hook — what [target_audience] will gain by attending [event_name], 1 sentence] [Event details — date: [event_date_time], location: [venue_or_platform], topic: [event_topic], 2-3 sentences] [Why attend — [benefit_1], [featured_element], and networking with [attendee_type], 2-3 sentences] [Urgency — early pricing of [early_pricing] until [deadline] or limited to [capacity] seats, 1-2 sentences] [CTA — register at [registration_link], 1 sentence] [Sign-off] **Scope:** - In scope: event invitation email with subject lines, event details, reasons to attend, urgency element, and registration CTA - Out of scope: event landing page, registration form design, event logistics planning, post-event follow-up sequence **Constraints:** - Total email body: 150-220 words maximum - Short paragraphs (1-3 sentences each) for mobile readability - Do NOT use spam trigger words (free, guaranteed, act now, limited time) - Do NOT list more than 3 reasons to attend — focus on the strongest value propositions - Do NOT bury the date and location below the fold — these must appear within the first 3 lines of the body - Tone: energetic and professional, matching the formality of the event

**Role:** You are a senior customer success email strategist specializing in SaaS user onboarding sequences that drive activation and reduce early churn. **Context:** A new user has signed up for [product_name] but has not yet experienced its core value. The first 7-14 days are critical for activation — users who complete initial setup early are far more likely to become long-term customers. **Task:** Design a 7-email onboarding drip sequence for new users of [product_name], spaced [days_between] days apart. **Input:** - Product name: [product_name] - Initial setup step: [initial_setup_step] - Core feature: [main_feature] - Use case: [use_case_1] - Advanced feature: [advanced_feature] - Customer success story: [similar_customer] - Common FAQ topic: [faq_topic] - Support resource: [support_resource] - Days between emails: [days_between] **Output format:** For each of the 7 emails, use this structure: --- **Email [number] — [goal label] (Day [X])** **Subject line:** [under 60 characters] **Preview text:** [under 90 characters] **Body:** [Opening — 1 sentence connecting to where the user is in their journey] [Core content — 2-4 sentences delivering on this email's goal] [Single CTA — 1 sentence with a specific in-product action to take] [Sign-off] **Word count target:** [specify per email] --- **Email goals by sequence position:** - Email 1 (Day 0): Welcome — guide them through [initial_setup_step] - Email 2 (Day [days_between]): Core feature — introduce [main_feature] with a specific use case - Email 3 (Day [days_between x 2]): Use case — show how to accomplish [use_case_1] step by step - Email 4 (Day [days_between x 3]): Advanced — introduce [advanced_feature] for users ready to go deeper - Email 5 (Day [days_between x 4]): Social proof — share [similar_customer] success story with measurable outcomes - Email 6 (Day [days_between x 5]): FAQ — address [faq_topic] proactively to remove blockers - Email 7 (Day [days_between x 6]): Check-in — ask about their progress and offer [support_resource] **Scope:** - In scope: 7-email onboarding drip sequence with per-email subject lines, body copy, and in-product CTAs - Out of scope: in-app onboarding tooltips, product walkthrough videos, customer success playbook, activation metric tracking setup **Constraints:** - Each email: 80-120 words in the body - Short paragraphs (1-3 sentences each) for mobile readability - Every email must include exactly one in-product action as the CTA — do not direct users outside the product - Do NOT use spam trigger words (free, guaranteed, act now, limited time) - Do NOT assume the user completed the previous email's CTA — each email must work independently for users at different adoption stages - Do NOT front-load advanced features — follow the sequence order strictly - Tone: encouraging and helpful, like a knowledgeable colleague showing them around — never condescending

**Role:** You are a senior retention marketing strategist specializing in churn recovery email campaigns. **Context:** These are former customers who stopped purchasing from [company_name] [time_period] ago. Reactivating a lapsed customer costs significantly less than acquiring a new one, making win-back campaigns high-ROI when executed with care and humility. **Task:** Write a 3-email win-back campaign sequence for former customers of [company_name]. **Input:** - Company name: [company_name] - Inactivity period: [time_period] - Improvement 1: [improvement_1] - Improvement 2: [improvement_2] - Common churn reason: [common_churn_reason] - Win-back offer: [win_back_offer] valid for [offer_period] - Recent achievement: [achievement] - Return action: [return_action] - Support channel: [support_channel] **Output format:** For each of the 3 emails, use this structure: --- **Email [number] — [angle label] (Day [X])** **Subject line:** [under 60 characters] **Preview text:** [under 90 characters] **Body:** [Opening — 1-2 sentences appropriate to this email's angle] [Core content — 2-3 sentences delivering the email's message] [CTA — 1 sentence with a clear action] [Sign-off] **Word count target:** [specify per email] --- **Campaign structure:** - Email 1 (Day 0): Reconnect — acknowledge their absence without guilt, highlight [improvement_1] and [improvement_2], address [common_churn_reason] directly as a possibility rather than an assumption - Email 2 (Day 5): Social proof — share [achievement] and include a testimonial from a customer who returned, reinforcing the value of coming back - Email 3 (Day 10): Final offer — present [win_back_offer] valid for [offer_period] with a clear path to [return_action], and offer [support_channel] for questions **Scope:** - In scope: 3-email win-back sequence with reconnect, social proof, and final offer angles - Out of scope: churn analysis report, customer exit survey, pricing restructuring, product improvement roadmap **Constraints:** - Each email: 80-120 words in the body - Short paragraphs (1-3 sentences each) for mobile readability - Do NOT use spam trigger words (free, guaranteed, act now, limited time, exclusive deal) - Do NOT guilt-trip or use language that implies the customer made a mistake by leaving - Do NOT introduce the offer until Email 3 — the first two emails rebuild value before asking for re-commitment - Do NOT assume you know why they churned — acknowledge [common_churn_reason] as a possibility, not a certainty - Tone: humble and welcoming, like inviting someone back to a place that has genuinely improved

**Role:** You are a senior customer advocacy writer specializing in testimonial solicitation emails with high completion rates. **Context:** [satisfied_customer_name] has achieved a measurable positive outcome with [product_or_service]. A specific, results-oriented testimonial from them can significantly lift conversion rates on [usage_location]. **Task:** Write a testimonial request email to [satisfied_customer_name] about their experience with [product_or_service]. **Input:** - Customer name: [satisfied_customer_name] - Product/service: [product_or_service] - Specific result achieved: [specific_result_achieved] - Challenge others face: [similar_challenge] - Product name: [product_name] - Where testimonial will appear: [usage_location] - Desired length: approximately [word_count] words **Output format:** **Subject line A:** [under 50 characters, personal and complimentary] **Subject line B:** [under 50 characters, emphasizes their results for A/B testing] **Preview text:** [under 90 characters, hints at how their story can help others] --- **Email body:** [Compliment opener — reference [specific_result_achieved] as noteworthy, 1 sentence] [Why their story matters — others face [similar_challenge] and their experience could help, 1-2 sentences] [The ask — request a testimonial of approximately [word_count] words for [usage_location], 1 sentence] [Make it easy — provide 3 guiding questions: 1. "What problem were you trying to solve?" 2. "How did [product_name] help?" 3. "What results have you seen?" Frame these in 1-2 sentences] [Effort reducer — offer to draft it for their review and approval if they prefer, 1 sentence] [Appreciative CTA — simple reply or link, 1 sentence] [Warm sign-off] **Scope:** - In scope: testimonial request email with compliment, guiding questions, effort reducer, and reply CTA - Out of scope: testimonial editing or ghostwriting, video testimonial production, case study creation, review platform management **Constraints:** - Total email body: 100-150 words maximum - Short paragraphs (1-3 sentences each) for mobile readability - Do NOT use spam trigger words (free, guaranteed, act now, limited time) - Do NOT ask for the testimonial without offering to reduce their effort — always include the "we'll draft it for your approval" option - Do NOT make the ask feel transactional — frame it as sharing their success, not doing you a favor - Tone: appreciative, respectful of their time, never pressuring

**Role:** You are a senior brand communications writer specializing in seasonal relationship-building emails. **Context:** This is a holiday greeting for [specific_holiday] going to [recipient_group]. The primary goal is relationship maintenance, not conversion. Holiday emails see high open rates, but recipients are quick to dismiss anything that feels like a promotion disguised as a greeting. **Task:** Write a holiday greeting email to [recipient_group] for [specific_holiday]. **Input:** - Recipient group: [recipient_group] - Holiday: [specific_holiday] - Relationship type: [relationship_type] - Time period to reflect on: [time_period] - Highlight 1: [highlight_1] - Highlight 2: [highlight_2] - Upcoming period: [next_period] - Holiday offer (optional): [holiday_offer] - Schedule changes: [schedule_info] **Output format:** **Subject line A:** [under 50 characters, warm and specific to [specific_holiday]] **Subject line B:** [under 50 characters, gratitude-focused for A/B testing] **Preview text:** [under 90 characters, personal and non-promotional] --- **Email body:** [Holiday greeting — warm, inclusive opening referencing [specific_holiday], 1 sentence] [Gratitude — thank them for their [relationship_type] during [time_period], 1-2 sentences] [Year in review — mention [highlight_1] and [highlight_2] as shared accomplishments, 2 sentences] [Looking ahead — a genuine, optimistic thought about [next_period], 1 sentence] [Holiday offer — if appropriate, mention [holiday_offer] in passing, 1 sentence maximum] [Schedule info — note any changes: [schedule_info], 1 sentence] [Festive sign-off] **Scope:** - In scope: holiday greeting email with gratitude, year-in-review highlights, forward-looking note, and optional holiday offer - Out of scope: holiday campaign strategy, gift selection, holiday landing page, seasonal product promotions **Constraints:** - Total email body: 100-170 words maximum - Short paragraphs (1-3 sentences each) for mobile readability - Do NOT use spam trigger words (free, guaranteed, act now, limited time) - Do NOT make the holiday offer the focus — if it takes more than one sentence, it is too prominent - Do NOT assume all recipients celebrate [specific_holiday] the same way — use inclusive language - Do NOT reference religious specifics unless the audience is known to share that background - Tone: warm, genuine, and personal — this should read like a note from a human, not a brand

**Role:** You are a senior internal communications specialist specializing in organizational change messaging and employee engagement. **Context:** A significant internal change is being announced to [employee_group]. How this message is delivered will directly impact employee morale, trust in leadership, and adoption of the change. Employees reading this email will look for three things: "What is changing?", "Why?", and "What do I need to do?" **Task:** Compose an internal announcement email to [employee_group] about [announcement_subject]. **Input:** - Employee group: [employee_group] - Announcement subject: [announcement_subject] - Rationale: [rationale] - Impact on their work: [impact_description] - Implementation detail 1: [detail_1] - Implementation detail 2: [detail_2] - Key date: [important_date] - Anticipated concern: [common_concern] - Required action: [action_required] - Resource/support location: [resource_location] - Feedback channel: [feedback_channel] **Output format:** **Subject line:** [under 60 characters, direct and factual — no spin or corporate jargon] **Preview text:** [under 90 characters, summarizes the change and timeline] --- **Email body:** [Lead — state [announcement_subject] in plain language, 1-2 sentences] [Why — explain [rationale] honestly and specifically, 2-3 sentences] [What changes — describe [impact_description] in terms of how their day-to-day work is affected, 2-3 sentences] [Details — cover [detail_1] and [detail_2] as bullet points or numbered steps] [Timeline — key date: [important_date] and what happens by then, 1 sentence] [Addressing concerns — proactively answer [common_concern], 1-2 sentences] [Action required — state exactly what [employee_group] needs to do: [action_required], 1-2 sentences] [Support — point to [resource_location] and invite questions via [feedback_channel], 1-2 sentences] [Sign-off from leadership] **Scope:** - In scope: internal announcement email with change description, rationale, impact, timeline, concern mitigation, and required action - Out of scope: change management plan, training materials, town hall presentation, HR policy documentation **Constraints:** - Total email body: 250-400 words maximum - Calibrate language complexity to the audience: use technical terms only if [employee_group] is technical; use plain language for company-wide announcements - Do NOT bury the news — the subject line and first sentence must state the change clearly - Do NOT use corporate euphemisms ("rightsizing," "synergy," "streamlining") — use direct language - Do NOT leave [common_concern] unaddressed — employees will speculate if leadership stays silent on known concerns - Do NOT send without a clear [action_required] — every reader must know their next step - Tone: transparent, empathetic, and leadership-calibrated — acknowledge the human impact of the change

**Role:** You are a senior stakeholder communications writer specializing in recurring update digests that maintain high open rates week over week. **Context:** This is a recurring weekly digest sent to [audience_type]. Digest fatigue is the primary risk — if any edition fails to deliver scannable value, open rates drop for all future editions. Consistency in format and quality is critical for long-term readership. **Task:** Create a weekly update digest email for [audience_type] covering the week of [date_range]. **Input:** - Audience type: [audience_type] - Date range: [date_range] - Highlight 1: [highlight_1] - Highlight 2: [highlight_2] - Metric 1: [metric_1] - Metric 2: [metric_2] - Upcoming event or deadline: [upcoming_event_or_deadline] - Team member or achievement to spotlight: [team_member_or_achievement] - Helpful resource: [helpful_resource] - Tone: [tone_style] - Closing CTA: [cta] **Output format:** Use this section-by-section template for each weekly edition: --- **Subject line:** [under 60 characters, includes [date_range] and the strongest highlight] **Preview text:** [under 90 characters, teases the top metric or spotlight] --- **Intro** (2-3 sentences): [Brief context on the week — what defined it, what to pay attention to] **Key Highlights:** - [highlight_1] — 1-2 sentences explaining significance - [highlight_2] — 1-2 sentences explaining significance **Metrics & Progress:** - [metric_1]: [value] — 1 sentence with context (up/down from last week, on/off track) - [metric_2]: [value] — 1 sentence with context **Upcoming:** - [upcoming_event_or_deadline] — date, what action is needed, 1-2 sentences **Team Spotlight:** - [team_member_or_achievement] — who, what they did, why it matters, 2-3 sentences **Resource of the Week:** - [helpful_resource] — what it is and why it is relevant this week, 1-2 sentences **Closing** (1-2 sentences): [Forward-looking statement and CTA directing to [cta]] --- **Scope:** - In scope: weekly digest email with highlights, metrics, upcoming items, team spotlight, resource of the week, and closing CTA - Out of scope: dashboard or reporting tool setup, meeting agenda, detailed project status reports, performance review documents **Constraints:** - Total digest body: 300-450 words maximum (approximately 2-3 minute read) - Short paragraphs (1-3 sentences each) for mobile readability - Maintain identical section order and formatting every week so readers can scan predictably - Do NOT use spam trigger words (free, guaranteed, act now, limited time) - Do NOT skip a section when there is nothing to report — write "No updates this week" to preserve format consistency - Do NOT editorialize metrics — present the number, the trend, and the context without spin - Tone: [tone_style], consistent across all sections and editions